In Russia, 60% of the population in one form or another goes in for sports and monitors health. At the same time, the consumption of snacks, traditionally not associated with a healthy lifestyle, is growing. The company "Fortuna", a manufacturer of croutons and toast "Fishka", does not see any contradictions in this. Snacks can also be a quality product and do not harm the health of the consumer. The main thing is the composition and taste.

What people expect from snacks

Human life inevitably changes, this is reflected in the market for everyday goods. People have to get more done with less time. In the past, Russian consumers sacrificed sports and healthy eating in favor of work. Now there is a growing demand for convenience food.

Convenience means that food is easy to digest, does not harm health and has a strong energy value. Consumers expect to get more from the food they eat than to cover the conditional hunger. Experts from the Russian branch of Nielsen concluded that snacks are best for this. 62% of respondents replace traditional breakfast with them, and 52% buy snacks to increase energy. The consumption of crackers is growing. On Russian market snacks, they consistently bring a quarter of all profits.

Convenience also applies to packaging. The big dissatisfaction is caused by the packaging with "deception", when the pack seems large, but there are not so many products in it. The manufacturer does not deceive the consumer: the weight of the product is indicated correctly. However, visual tricks play against manufacturers.

Fishka croutons and croutons follow modern trends. They are comfortable, surprising, energizing and made with quality ingredients. Let's consider each aspect in more detail.

Fishka croutons: history and technologies

An old adage from marketers is that people buy emotions, not goods. It can be added that they also satisfy the needs. For example, in food, entertainment, recreation, and so on. For snacks to meet these criteria, you need to serve them correctly to the audience.

Croutons and croutons "Fishka" are easier in this respect. The brand has been operating on the market for 18 years, its popularity in the regions of Russia is 67.7%. Without the manufacturer's attention to the quality of the final product, nothing would have happened.

Freedom, youth, adventure ... Such associations are evoked by "Fishka" croutons due to their rich, bright taste and high quality.

Currently, in the modern consumer market, crackers are made even from corn flour... When consumers understand this, they lose confidence in the product. Buying "Fishka" crackers, the buyer is always sure that they are real, made from natural rye bread. Bread aroma and characteristic rye sourness are the simplest proof of this.

Classic croutons are rightly associated with drying. This is how they are made, for example, at home, but this method has several disadvantages. All water is removed from the dried bread. It retains calories, but is easily eaten. Note: 100 g of dried croutons are equal in energy value to 200 g of fresh bread. It is very difficult to calculate the portion and not overdo it with calories. In addition, vitamins are removed along with the water. Because of this, the taste of the product turns out to be meager, barely noticeable ... sunflower oil... Each thin bite becomes not only golden and crunchy, but delicious and nutritious. The technology is patented.

What tastes do consumers like?

Best sellers of "Fishka" croutons with natural garlic, sour cream and onion and horseradish jellied meat are complemented by a special series of croutons with sauce. People love to be surprised, exceeded expectations. "Chip with sauce" - special croutons. Original tastes and blisters with sauce inside each package! Italian Pizza and Ketchup, Steak and BBQ, Sweet Thai Chili and sweet and sour sauce, Four cheeses and honey sauce... They remind you of full-fledged meals from a decent cafe.

In 2018, the Tastes of the World line of toasts "Fishka" appeared on the shelves. It conveys the gastronomic characteristics of cuisines from different parts of the world. By purchasing these, you can get the most vivid impressions and escape from the gray everyday life. The assortment of the line of authentic bright tastes: Russian red caviar and Siberian jellied meat, Japanese beef, Alpine sour cream with onions, italian pizza and Czech garlic.

Limited edition released for the New Year holidays in anticipation of 2019 festive tastes: Julienne and Chicken in lingonberry sauce.

The manufacturer of croutons and croutons "Fishka" controls every stage of production. Therefore, rye-wheat bread - the basis of the product - is baked in our own bakery.

The uniqueness of the product lies in the corporate taste. He talks about the values ​​and philosophy of a company that honors the traditions of primordially Russian bakery, and is open to new trends and the needs of the modern customer.

Fishka croutons: nuances of interaction with the audience

Provide the best products in the category of snacks - the mission of Fortuna. About this - on a special page of the company's website. Fortuna, together with Fishka, supports youth events and activities, sponsors creative festivals and sports competitions, and is open to customers on social networks.

Croutons and croutons "Fishka" are presented on Instagram and

Croutons "Fishka" have long and deservedly conquered the Russian buyer with their alluring rye aroma and bright flavors. Specially baked bread, thin slices in the form of slices and a unique roasting technology are the main components of Fishka's success.

Own bakery

The product is produced by the Fortuna company, which has been specializing in the production of bread snacks for 18 years. It was she who first released croutons in the form of the thinnest plates and developed a method for deep-frying bread slices. The technology is patented.

Each ingredient in the "Fishka" croutons: from flour for baking bread to spices for sprinkling - is purchased from suppliers proven for years and is of high quality. It is very important that rye-wheat bread is baked at the company's own bakery. The recipe is built strictly in accordance with GOST. The products have an international certificate of the safety management system food products FSSC 22,000.

"Chip" in assortment

The title assortment of "Fishka" crackers is presented in 6 flavors: natural garlic, sour cream and onion, jellied meat with horseradish, cheese, bacon, and crab.

In 2018, a new project "Fish with sauce" was launched - croutons with a dip-pot sauce inside the package. 4 original flavor combinations, reflecting world food trends, appeared in stores: steak & barbecue; sweet thai chili & sweet and sour sauce; four cheeses & honey sauce; Italian pizza & ketchup.

Now the line “Chip. Tastes of the World "with authentic flavors of dishes different countries: Japanese beef; alpine sour cream with onions; Italian pizza; red caviar and Siberian jellied meat with Russian motives; garlic - with Czech.

Launched two new grills: barbecue ribs and grilled sausages.

Each customer can choose a packaging format convenient for him. The range of products includes packs from 40 to 500 g.

Energy source

The "Fishka" croutons and croutons are based on natural rye-wheat bread. It is baked without the use of yeast and is a source of fiber, has a high nutritional value and energy value. Comparatively low compared to potato chips the proportion of fat makes the product attractive to those who care about their figure. 40 g package 164 kcal. Great option snack on the go: delicious, satisfying, carefree.

Star of taste

People eat "Fishka" not only as a snack, but also in combination with various drinks and dishes. Favorite croutons perfectly complement salads and soups, beer and juices.

"Fishka" is not only the taste of bright spices, it is, first of all, the aroma of fresh rye-wheat bread, familiar in the 2000s to every child who broke off a piece of a warm loaf on the way from the store.

They are similar to roasted at home, only in a modern way - with different tastes that are impossible to repeat at home! For any occasion, always at hand.

Crackers have appeared since time immemorial. In order to save money, they were made from dried bread. By the way, they have become part of the army rations in almost all countries. Until about the 80s of the last century, these snacks were undeservedly forgotten, and instead of them people consumed dried fish, nuts, pistachios or chips.

At the end of the 90s, a whole "dry business" appeared. The first croutons began to be produced in 1998 under the name "Three crusts". Then it made a splash. Usually crackers were made from leftover bread and no one perceived them as an independent snack. Then the first snacks were released with different flavors, such as mustard and horseradish, bacon, tomato, herbs. The people took the know-how just with a bang. These snacks have become a good snack for beer, replacing the usual salty ram.

By the way, they were even feared at first. There was a strong myth among the people that almost waste from bakeries was used for them and only stale bread... However, this is not the case. Absolutely every enterprise has quality control, and only high-quality bread is used for the production of snacks. About a million tons of various brands of crackers are produced annually in Russia. Many types of bread snacks are exported from abroad. But a wide variety of such products is not always good. Why? It's simple, because manufacturers are chasing to get as much profit as possible, while saving on quality.

Why "Fishka" croutons?

In supermarkets, your eyes are dazzled by the variety of snacks that you can buy, for example, beer. Usually crackers are either fresh or stuffed with a huge amount of the same monosodium glutamate.

Recently I discovered the "Fishka" crackers. I approach the selection of snacks carefully. After all, we are what we eat. By the way, “The Fishka” was appreciated not only by me, but also by my spouse. She noticed that “Fishka” croutons do not get soaked in salads, remaining crispy and incredibly tasty.

Now manufacturers use almost any ingredient, making snacks even from corn flour, generously sprinkling their products with a bunch of harmful taste stabilizers. But "Fishka" crackers are made from real rye bread. And this bready aroma with its inherent sourness captivates.

I learned that the Fishka crackers are produced by the Fortuna company. Using a special technology that differs from the standard methods of making snacks. The good news is that the manufacturer uses not only additives identical to natural, but also natural spices. The taste differs from any other croutons by an order of magnitude. When you open a pack of "Chips", the smell of bread is immediately felt - it is impossible to resist. I even allow children to eat them, because the recipe contains no emulsifiers and an abundance of chemicals. Crackers remind me of those that my grandmother and my brother used to make. I remember she chopped black Rye bread, fried it in sunflower oil and rubbed it heartily with fragrant garlic or herbs. A pack of "Fishka" crackers is the most common, but inside you can find real yummy. If you just want to crunch or have a beer with good croutons, then I can safely recommend the croutons of this brand, which can be bought without any problems in any city. Very worthy!

Natural ingredients and great taste

What is captivating is that "Fishka" crackers are made using a special technology. They have an unusual shape - they are not standard sticks of rye bread, but thin slices soaked in natural spices and butter. There are a lot of pluses for "Chip" crackers, but I can single out the following:

• Real rye bread. Believe me, if you try these snacks at least once, you will immediately feel the difference. It feels like they are made from quality bread.
• A wide variety of shapes and tastes. You can choose croutons, ordinary crackers, wheat crackers.
• Croutons of the "Fortuna" company are fried in excellent sunflower oil. You will not experience an unpleasant, rancid taste. Manufacturers often sin by using low-quality oil. Previously, I often suffered from heartburn, but I was surprised to note that I can eat two packs of these crackers without any problems.
• Vivid tastes... There are series with flavors of garlic, cheese, natural spices, salmon, bacon. Therefore, the lover of crispy appetizers will have something to choose from. They have a unique shape, chew well, and are easy to hold thanks to their thin plate shape.

Domestic manufacturer. No, it’s not that I don’t trust imported producers, but, as practice shows, natural ingredients from foreign food products cannot be expected, unlike “Fishka” crackers.

Finally, I would like to personally add about my favorite taste. I most often choose garlic croutons from the Fortuna company. They are as similar as possible to grandmother's garlic croutons, which are fried in oil. Traditional black rye bread is cut into slices, then fried in oil, sprinkled with salt, and added to the croutons fragrant garlic and garlic powder.

According to the manufacturer, all snack products undergo full quality control. The simplicity is captivating, since there is nothing superfluous in these breadcrumbs. And this is very good. Honestly, I confess to you that I have not eaten anything tastier among the snacks on the market now. The package is quite large, weighs about 130 grams, and is enough for two, sometimes I can't even handle it alone. Therefore, if you want to crunch heartily, then be sure to buy yourself these croutons. I think you will definitely like them. Personally, I have become a devoted fan of them for a long time. I often take them to work or snack on them with beer on weekends. I provide live photos of crackers and packs.

I'll start with what about the principles healthy eating I've heard a lot, some of them I follow with pleasure in everyday life, but like many other people I have my weaknesses. For example, I allow myself products that are anathema to adepts. proper nutrition, are counted almost as poisons. But I think that measure is good in everything, and even such are not healthy foods, like chips and crackers, will not harm your health if you use them occasionally and in small quantities.

About crackers and will be discussed. Rather, now the manufacturer called them croutons, which does not change the essence, but allows the consumer's gaze to linger on the packaging of the product. The packaging of croutons deserves separate positive epithets. Stylish, catchy, appetizing. Looking at this youth design, associations arise: drive, a friendly company, a fun party, bright emotions, outdoor recreation. The product is just designed for the category of young people, so the design of the packaging has been chosen well.

On the reverse side of the package, the buyer sees the inscription "special series". This is a good advertising ploy, since every person wants to become the owner of something exclusive. In addition, the manufacturer describes other flavors of this series very "tasty". Namely:

Exotic chili pepper + sweet and sour sauce;

Italian pizza + ketchup;

4 cheese + honey sauce

We open the packaging. Inside we see ordinary rye croutons, quite large in size and a small plastic jar with tomato sauce... There are quite a few crumbs and deformed crackers, which is a plus of the product. Minus - too large a bag, creating the illusion that there are more croutons than they actually are. But such a thin slicing of bread for crackers is to my liking.

Taste qualities. The croutons are well salted, do not taste bitter, do not leave an unpleasant aftertaste. The sauce is ordinary ketchup with selected spices. There is an unobtrusive note of smoked meats, pepper and salt in moderation. For a snack, such croutons are good even without sauce, but if the manufacturer took care and added such a "bonus", then thanks to him for that.) The price of the action is 33 rubles.