ABC taste baby food. Baby food
Children are constantly in motion - kindergarten Or school, dance lessons and music, learning languages, visits to circles and sections. Modern mothers are no less energetic and active. They need to do everything. At the same time, each normal mother of course wants her child to eat tasty, fully and diverse. She reads a lot on this topic, trying to buy natural and healthy foodsBut prepare every day and plan a diet, taking into account all these needs, is a difficult task.
To help its customers "Alphabet of taste" decided to master a new niche for himself a niche of baby food and attracted to the project of professionals from the science of children's nutrition FGBUN "FIC of Power and Biotechnology".
In the process of selecting dishes that have entered into the final menu of the line, about 100 options were worked out (each of the dishes should like the children to taste and at the same time maintain the necessary spectrum of important for the growth and development of nutrients) recommended by the children's nutrition.
The chef of European cuisine Taras Potapov and the brand-chief Michel Sheve was enthusiastically set up the recipes and did everything to impress the children, because the dishes were argued according to the results of their tastings. For two months, five meetings with small gourmets took place. And the adults later broke their heads, how to modify the recipe with the same cauliflower, because there is no balanced diet without it. 
What else is the difference between children's cooking from adult? In compliance with the cooking of the immutable principles of child nutrition: baking in the oven, quenching, cooking, cooking for a couple, lack of fried and passable ingredients. The solid "no" is sharp seasoning and spices, caffeine, vinegar and other not useful for children components. "On the recommendation of the Research Institute of Baby Nutrition, we use a special salt - with a reduced sodium content enriched with potassium, magnesium and iodine. If we talk about fish, then there are no representatives of the water world in our dishes grown in artificial water bodies. We use only wild, caught in the waters, fish with high food value - Crack, Gorbow, Sudak. Meat meets the special "children's" gtostas and undergoing relevant state registration "for baby food". We refuse raw materials, which contains preservatives, artificial dyes, taste amplifiers and other chemical components, "says Tatyana Goncharov, a leading expert on the cooke of the company" ABC Tskus ".
The strictest quality control of products for the preparation of treats for kids is installed: Absolutely all products undergo a strict test on the maintenance of GMOs, antibiotics, pesticides, as well as on compliance with the supplier natural composition and especially for the presence of vegetable fats in dairy products. This control is carried out on an ongoing basis in the quality laboratory "Alphabet of Taste", and the external inspections holds Rospotrebnadzor. "This is important, because not all suppliers turn out to be conscientious. For example, for us a very big problem was the choice of cheese. Many species are rude to preservatives, and vegetable fats were found in the declared natural, when checking. I had to find a manufacturer who will be specifically for us to cook natural cheese, "Tatyana Goncharov said.
Obtaining permits for the ruler for children - the case is special and complex. Only having a separate workshop and observing the established standards for the preparation of children's ready dishes, You can issue such products. Each dish is designed in accordance with the requirements for children's nutrition provided for by the current technical regulations. But the "alphabet of taste" has developed even higher safety standards. 
As a result, it turned out a tasty and useful menu for children from three years. The dishes included in the ruler will help modern parents to increase the physical and mental activity of their children. Well, the children will definitely make fun with funny heroes of the line!
The first years are the most important, so parents try to give the baby the best. Proper nutrition Provide vitamins and trace elements and help to avoid unpleasant disorders.
Products for the child: all the best - children!
Feeding with adapted mixtures is not the egoism of mom and not at all of laziness! Breast milk is the most remarkable thing that invented nature, but the mixture will not harm. Problems with lactation and damage from the chest until the end of the XIX century solved the feeder or cow Milk, contraindicated inadnuts. The first mixtures of more than a hundred years ago, not always the hygienic "donor" milk, and not one generation has grown on them.
Therefore, it is not necessary to worry about artificial and mixed feeding: modern baby food products are developing with the features of the growing organism and recommended from birth.
You always know how much a child ate, and the dad is easier to sit with the son or daughter. The main thing is to select the composition by age. You will not have time to look back - it's time to introduce specialized food for children!
We promote myths about "jars"
Delivery of baby food in Moscow and the Moscow region is convenient, and there is nothing to be afraid! Puree and juices are long stored due to sterilization, aseptic canning technologies and vacuum packaging, and not preservatives! It is how to roll for the winter pickles - only on an industrial scale.
Flavoring, dyes and taste additives are prohibited, ingredients are undergoing sanitary control. Power is crushed according to age and no lumps. Kefir and cottage cheese have the optimal acidity that it is impossible to control at home.
Many are worried about how much baby food costs: prices begin from 23 rubles. Perhaps in summer and cheaper to bake apples, but the child is needed a full range round year. Cooking 100 Gy requires strength no less than soup saucepan - taking into account mother's hassle easier to place an order to the house.
In compliance with the rules for the administration of the attachment, the risk of allergies is lower than on the home food, and there is still one-component, gluten-free and sceneous products. In the catalog of the online store "ABC Taste" for you:
- substitutes of maternal milk;
- porridge;
- puree;
- milk products;
- water and drinks;
- confectionery.
Children grow quickly ..
"Alphabet of Tasse" is happy to announce the launch of a special children's line "Tasty children", as part of the production of finished cooking under the brand "is already ready." In our opinion, it is literally a find for active parents! Judge for yourself: the recipe of the dishes of this line was developed jointly with baby food, the range of "delicious children" has an as much as 50 positions, and all these dishes were approved and selected not only by adult experts, but also children themselves!
For each active mother, an extremely exciting question - how to feed the child
during the day? Yes so that this food is and useful, and fresh, and tasty and
The main thing - did not take away from us extra time for cooking ...
Now this problem can be considered solved!
"Tasty children" is the first line of finished food, designed specifically for children older than three years. Special attention was paid to the quality of dishes and their useful characteristics. In the production of the line "Tasty children", only 100% natural ingredients are used, allowed for use in baby diet. In the products "Tasty children", the content of salt and sugar is limited, there are no burning spices and spices, as well as roasted and passable ingredients.
The production of the dishes of the "Tasty Children" line is carried out at its own factory-kitchen company in Moscow. Control of raw materials I. finished products The laboratory of the quality of the company "ABC of Taste" is carried out (Q-Lab).
"It was important to us that the design of the packaging, and the taste of dishes impressed the children's audience. Therefore, no more than a third of the "ABC of Taste" developed by the chefs of the "ABC of Taste" were selected, they would appear on the shelves of our stores. " - Says Galina Yaschuk, director of marketing company "Azbuka Vcus". - We very seriously approached the issue of forming an emotional connection with a children's audience and developed a whole series of characters for "delicious children", which can be seen on packaging, advertising and POS materials. These characters also became the heroes of comic, where we tell the young audience about the basics of proper nutrition. "
The whole range of dishes of the "Tasty Children" line was carefully selected and
Approved by the children themselves!
Recall that the collection is "ready", which includes the "delicious children" line, has more than 500 items and combines a diverse range of European and Asian dishes, including soups, porridge, complex and mixed dishes, meat, fish and poultry dishes, Curd I. flour products, salads, sides, snacks, sandwiches, fruit slices, as well as the line "We consider calories", oriented on those who follow their figure.
Food delivery - the most delicious
Delivery market for dishes from restaurants (% of the total number of restaurants)In 2013, the share of buying and ordering ready-made food increased compared to the recently popular acquisition of various semi-finished products in supermarkets and culinary stores.
In addition, the order of the food has become more accessible and easier. You can order online, and pay for card or cash.
We now look at the general trends in the development of food delivery. The entire market estimate approximately one and a half billion dollars a year, and of them 900 million falls on Moscow.
In megalopolis, about 30% of restaurants (and even more in Moscow and St. Petersburg) have their delivery service. Some of such companies are delivering food in Moscow around the clock, which is convenient in a huge city, where life boils the key.
Who and where does the food order?
Food orders from restaurants in the office (% of the total delivery)
As RBC Studies Show, every second resident of Milionnikov cities orders food with delivery at least once a month. Residents of Moscow and St. Petersburg - an average of 2.5 times a month. Moreover, Muscovites ordered dishes to work much more often than residents of other regions. In Moscow, more than 45% of orders is delivered to the offices.
Men and women from both capitals ordered food to work about the same frequency, in the other regions there are more often ordered women. To the house I ordered a little more often a man.
Through the Internet, 74.7% of residents of large Russian cities are ordered. Last year, the growth of this market segment amounted to more than 20%. The pizza order frequency on the phone fell by 12%.
Most ordered food with delivery are people aged 18 to 34 years.
Why do people order ready-made food?
More than half of Russians consider ordering ready-made food as an opportunity to pamper themselves with their favorite dishes, without leaving the house (55.9%), and each second interfere with this service good way Saving time and strength (48%).
Less popular views - attitude to the order of ready-made dishes at home as the opportunity to try kitchens of different peoples (24.7%) or quickly prepare for receptions (22.1%). 10.4% of respondents see the opportunity to please the spouse, and 3.9% consider it part of their daily life.
Only 17.4% of respondents noted that they do not need this format of services. And 14.8% consider it too expensive for themselves.
For which people order food with delivery (% of all interviewed)
The most popular dishes are pizza and sushi. They love to be ordered both at home and in the office, and the pizza is twice as often ordered to the office than sushi. Frequently ordered to the office and dinners. Ossetian cakes, kebabs and cakes are also very popular.
Most popular dishes with home delivery and office
Interestingly, around the world the winner's laurels on a par with pizza divides Chinese food in boxes, which is almost the only "healthy" fast food, thanks to the use of a large number of vegetables, meat and various seasonings in recipes.
What do food take?
Previously, the dishes were delivered, as they would have - in metal boxes, paper, and even at all in napkins. Now in the disposal of delivery services. The most diverse packaging is a pizza boxes from corrugated cardboard, special boxes for noodles, plastic containers, thermoshams that retain heat and flavor dishes.
Packaging is divided into individual, group and transport. Packaging for food delivery is an individual transport packaging.
The most common packaging is all sorts of cardboard boxes. Cardboard is used due to its availability, environmental friendliness and decorative design capabilities with high and low-altar printing. In addition, cardboard for different products varies in its parameters.
Boxes for pizza and pies
Boxes for pizza and pies are made of multilayer (more often than three-layer) of the collapsed MorningReton or microorphyrocarter. Corrugated cardboard is used due to its strength and heat insulating properties. The combination is made to improve the appearance and improving the print quality on the box. The courier must stretch the box with a hot pizza or an Ossetian pie with one hand, and at the same time the box should not reveal or even a little one. The mandatory attribute of boxes for delivery of pizza and pies is the presence of holes in air-access boxes in order to avoid excess moisture accumulation. Corners of boxes can be both straight and mowed. A distinctive feature of some boxes for pizza is perforation of the box cover, which allows you to conveniently and quickly divide the pizza to the portion pieces.
Ossetian pies are packaged in a very hot form, immediately from the furnace. Therefore, features for delivery boxes ossetian Pirogov It is the use of the density three-layer corrugated cardboard (for example, T-24), which retains strength and other properties even at very high temperature and humidity.
Boxes for the delivery of noodles and other fastfood
Boxes for the delivery of noodles and other fastfood are made of different species Box cardboard. For this choose fatty and heat-resistant stamps. Usually such a package is colorfully drawn up in the company's corporate colors.
Boxes for the delivery of noodles and in general chinese cuisine They are distinguished by the tightness of the design and special schvs. It is necessary in order to prevent the leakage of hot dishes and sauces. Often such boxes can be reheated in the microwave oven.
Polymer food delivery packaging
The second version of the package is a different polymer container and containers. The advantages of such packaging is a low price, a varied appearance and form. Therefore, for each type of product and the size of the portion it is easy to choose the appropriate option. This packaging can be manufactured from polypropylene, polyethylene, polyethylene terephthalate, foamed polystyrene and other materials. Get such a container by methods of pneumatic and thermoforming, pressing, casting under pressure and blowing.
Packaging for the delivery of soup and other liquid dishes and dishes with a significant amount of sauce must be sealed so that the product does not shed. Also, during transport, the lid should be tightly closed, so special lock elements are most often used, and the cover is removed only after their removal.
Ready dinners Already became an integral part of the life of busy adults. Now a diverse and balanced menu is available for children over 3 years old - "ABC of Taste" has developed a line of children's dishes "delicious children." The new ruler will help parents to spend more quality time with children, as well as just take a break from home affairs.
Children's menu Designed in collaboration with the specialists of baby food, as well as approved by the children themselves - 48 Food critics aged 6 to 14 years.
In the line "Tasty children"- About 20 different dishes: for example, steam souffle from rabbit and chicken with pasta; Beef beefstrokes with buckwheat; Copures from rabbit steam with potato mashed potatoes; Roast with chicken / or beef; Fish baked in Russian with broccoli and many others.
All dishes from the children's line "Azbuchi taste" are prepared without roasting, from safe ingredients, with a minimum amount of salt and sugar. Preparation is carried out in a separate workshop intended for the production of children's cooking.
It is difficult to overestimate the need for balanced nutrition in childhood. Proper nutrition contributes to the development of mental abilities, especially under the age of 14-16 years. And if the child is engaged in sports, food becomes even greater importance. According to the methodological recommendations of the organization of children Preschool and school age, breakfast and schoolchildren dinner should in the amount of providing 55-60% of the daily rate of consumption of vitamins and trace elements. Moreover, certain foods help improve performance.
Scientists from the University of East Finland have proven that the schoolchildren's textual information is more attentive and better in the menu of which includes unsaturated fats (for example, bird meat), whole grain products, vegetables and fish. Among the poultry meat is the most useful turkey. It contains unsaturated fatty acid Omega-3, which increases the activity of the brain.
These and other scientists have been used when developing the "Tasty Children" menu.