Cakes to order at home where to start. How to learn how to make cakes - a hobby for sweet tooths with a creative approach
Mastery to prepare cakes at home can be learned very quickly, if you listen to the advice of already experienced cooks. Cooking home cakes can be for any mistress of a real hobby, which brings not only a good mood, but also in income into the family.
First, it is important to understand which cake you want to get. Newbies are best to start making cupcakes or simple pies. A little later, it will be possible to proceed to baking cakes and cakes.
Deciding with the view of the cake, you need to carefully examine the information on its preparation. It is also important to understand the techniques and receptions that are used in creating delicious delicacies. It will not hurt to pay attention to the common culinary errors in order to prevent them from creating their own cake. For example, bakeing cakes for the dessert is important to strictly observe the correct temperature. When the cake is baked in the oven, you do not need to open her door so that it does not fall.
Some cake cakes need to be prepared from very cold oil in a cool room. Similar subtleties for beginners will seem impracticable at first glance, but when performing complex techniques, cakes will become more beautiful, and the process of their preparation will enjoy;
Advice:
- Newcomers are recommended to begin to create from the easiest recipes. Initially, try bake small cupcakes or ordinary simple cupcake. Then you can pamper your seven chocolate or banana pie. If the previous sweets turned out to be baked, you can try to bake meringue, outdoor fruit pie or apple charlotte;
- Overtime simple recipes, go to the baking more complex - fruit cakes and cakes, multilayer cakes, festive cakes with different decorations. For example, you can treat guests sand cake, Cupcake with Cuccats and Almond, chocolate cake or biscuit dessert;
- If you have the opportunity to take a few lessons of baking in a professional, take advantage of it. An experienced master will tell about the receptions and tricks when baking cakes. It will help you bake the first cake, clearly demonstrating and suggesting step-by-step action. If your sister or grandmother is well baked, ask them to teach you to culinary masterpieces;
- If possible, interest that bake in different countries For various holidays. To do this, read culinary magazines, newspapers, Internet publications, or see Culinary TV shows.
Recommendations for which it is important to listen to beginners:
- Learn the furnace is needed gradually. Do not be upset if the cake failed from the first time. The next time it will become more even and is impregnated better. Each professional also had failures at the beginning of a creative culinary path;
- Buy a real good book with recipes of different baking. In such publications a lot has been described. useful Soviets and explanations that will help solve any problem;
- In addition to baking cakes and cakes, it is also important to understand the process of cooking glaze, different creams, caramels. Additionally, familiarize yourself with how you can decorate the cake so that he liked the perpetrator of the celebration.
After some time, the newcomer will be able to independently come up with a variation of the cake and will become a real professional. The main thing is not to hurry! And with failures, create again and again. And then any cake will definitely get out!
Newbies mistakes:
What should be a business for housewives? What can I make money at home when access to work is not possible for any other reasons? An excellent idea of \u200b\u200bmonetizing his hobby was baking cakes at home.
Today's blog I will spend in the interview format. My sister Valentina will tell us about your hobby, which over time has grown into business cakes to order. The business that began as a hobby, today brings income no less than it received, working on hiring.
Valentine is not just a pastry, she is an artist who puts the soul into his works. It is the uniqueness of the cakes and their unmatched taste that allowed home business to fully develop and generate income. Welcome to the author's studio of Valentina Markova!
Valentina, how did you need a business idea about cakes to order and how long have you been doing this?
I confessed honestly, not a real pastry. By education I am a designer, second education - engineer. Artistic education played a role in choosing a favorite hobby, because the only thing that restricts confectionery art is your fantasy.
Where did you learn the oven such beautiful and delicious cakes?
I worked in the office, in his free work and family, was trained in confectionery art, good, in our age, fully information on the Internet, in all confectionery issues. Watched videos, read articles. I entered the received information in your style. I did not want to do as others and searched for alternative solutions. Probably, thanks to my numerous experiments, I began to get something my own, something unusual. Fortunately in my family there is a husband and son, because someone must try the flow of my endless fantasies (laughs).
The post was changed:
Business Baking Cakes at home, where to start your business
Almost all people dream of making money at home and at the same time do what they really want. Culinary talent makes it possible to embody a similar idea of \u200b\u200blife. Baking cakes at home - a business that almost anyone can do, be it a housewife, loving cooking or graduated confectioner, tired of routine work.
Business relevance
Modern consumers prefer to order food, and not buy it in stores. This trend eventually will only progress, which can already be seen by, for example, by a large number of shipping services for food for 5-7 days. If people ordered food for every day, it is obvious that they will also want to buy non-born and a delicious cake.
The greatest relevance of a similar business will have in the central cities: in Moscow and in St. Petersburg. It is there that focused a huge number of people secured and occupied, as well as rather whimsical to food. In the regions, the overwhelming percentage of consumers is looking for more profitable products, so in order to become successful in provincial cities, it is necessary to initially place the price lower than that of competitors.
But in general, business for the production of home cakes is relevant everywhere. Every day people get married, celebrate birthdays and just want to please love others due to some important event. The question is whether a particular person can satisfy the desires of consumers. That is, you can not just prepare the cakes well, but also creatively approaching the process of their design.
In the future, after 2-4 years of hard work, you can purchase a franchise or discover a physical business under your brand. To do this, rent a small shop or room under the confectionery, as well as purchase equipment (pieces, socket, mixer, tests) and hire employees.
Advantages and disadvantages of business ideas
At the very beginning, the main minus there will be a lack of customers. Sell \u200b\u200bcakes exclusively to your friends, colleagues and other familiar people are unprofitable, since such sales is unlikely to pay off production. Accordingly, a novice businessman needs to be engaged not only by manufacturing products, but also its promotion. The advantage is that for competent advertising of their goods now, you do not need to be a marketer.
With a lack of buyers, business will not recoup themselves. The largest number of customers will require additional investments and transition to a new level. There is a stick about the two ends: the lack of buyers \u003d no income, "oversupply" of consumers \u003d large spending.
Golden middle, in which the number of customers will correspond to the manufacturer's capabilities, will last short time. When the business will "shoot", the number of buyers will increase with geometric progress. And to this you need to be prepared.
Basic business benefits:
- No need to pay taxes from the very beginning and register ourselves as an individual entrepreneur. That is, every person has the opportunity to try himself in this business and understand it comes up or not. In the case of the opening of a physical enterprise, register a business at once, regardless of the availability of income;
- For the "entrance" in business do not need large investments. Of course, everything depends on a particular person and its resourcefulness. Someone hires a photographer for making a portfolio, SMM manager to promote in social. networks and so on. But because all this is in essence is not mandatory, the initial costs can be minimized. Thus, in most cases, investments are required only to pay for courses and purchasing products;
- Free pricing. The cost sets the manufacturer directly. If a person manufactures unique copyright cakes, he does not need to be focused on the prices of competitors with ordinary products. Moreover, the cost of goods in this case does not matter much, since the main pricing factor is its design, as well as efforts spent on production. This is especially important for residents of central cities, since it is there that a huge trend is developing on a distinctive, different from other products.
This business is optimal for all people who can cook with pleasure and fantasy. In principle, you can make classic honey and Napoleons, but then you need to immediately understand that there will not earn a lot of money on such an assortment. It is not necessary to prepare exotic, but it is important to be able to find interesting and stylishly decorating products.
The main consumption and paths of their bypass
We need to consider the business idea comprehensive, while emphasizing attention is better not on the pros, but for minuses. Otherwise, the unpleasant nuances manifested during the work, they simply choose a person from a gauge. The most optimal option: immediately select ways to solve controversial and complex situations.
| Minus | What can it lead to | How to avoid it |
|---|---|---|
| Lack of customer base and business promotion skills | Extra spent on an SMM specialist or to the lack of customers | Learn how to promote business through social. networks (details can be found below text) |
| Delivery (delivered products in most cases you need yourself) | Damage to the cakes due to their transportation on public transport, for more than temporary costs, loss of customers | Buy a cheap car or connect your familiar / partner / family member to the business (initially you can pay only for gasoline, with the advent of stable paying income% from above). Well, in the extreme case - a taxi (the price can be included in the cost of products or separately calculate it) |
| Substantial increase in the number of customers | To the inability to cope with a large amount of work, breaking the permissible time, loss of customers | Rental of premises + purchase of confectionery technology and / or connection to the work of additional people |
| Lack of portfolio | To the small influx of customers, the impossibility of developing good advertising in the social. Networks | Instead of hiring a photographer, it is better to take a picture of the products yourself (the nuances of the process will also be told below) |
| Lack of technology or the desired amount of dishes | To the fact that in the process of making cakes constantly have to buy something, and | In advance to buy coats for cakes, special packaging, well, and, of course, the technique. It is necessary to clearly realize what can be done independently (for example - knead the dough), and what is better to "entrust" the device to optimize the cooking process |
These problems arise from most people dealing with the cooking business at home. It is about them that you need to think first.
Business organization - the main stages
Business, regardless of its direction, requires planning and competent implementation. That is, the entrepreneur must clearly realize that and in what order it needs to be done in order for the starting scheme to "work" (make a profit). Without this, the embodiment of a business idea to life is simply impossible.
So, to implement the project, you will need to go through the following steps:
| Stage (name) | Explanation | What should be done |
|---|---|---|
| Improvement idea | The idea should not be just good, but innovative. Now the market is oversaturated with goods, so in order to become successful not enough to do the same as everyone else. | Come up with a wrath that distinguishes a specific project from the rest. It may be unique design, exclusive ingredients and the like. |
| Drawing up a menu, counting consumption for each unit | The basic menu does not have to include many positions. Initially, you can make several cakes, while doing the focus on quality and cost. | Choose an initial range of cakes, prepare them and try out, if necessary, modify the recipes. Calculate the total value of the ingredients required for the manufacture of each cake. |
| Marketing Plan Development / Brand Creating | Good advertising - a guarantee of a successful business. You need to promote your project more than competitors. | If we are talking about advertising in social networks, then as the main platform for promotion you need to choose instagram. Accordingly, it is better to know this platform and start a page specifically for business. It is also recommended to create groups in VKontakte, on classmates, in Facebook. |
| Purchase of equipment, dishes, devices | It is necessary to understand which tools and fixtures may be needed in the process. Basic devices: mixer, electronic kitchen scales, thermomresant, blender. Fixtures: confectionery bag and nozzles to it, baking molds, sieve. | Examine the market and purchase the most suitable, high-quality devices at optimal prices. Confectionery tools for the type of confectionery bag with nozzles can be cheaply in online stores. |
| Organization of workplace | Cooking cakes for customers need in advanced hygiene. | It is necessary to highlight a separate place in the kitchen, if you wish, you can even extinguish it. Near the desktop should be a kitchen oven. Close up You need to position all the necessary devices and equipment. The manufacturer itself should work only on a clean table and with granulated hair, in gloves. |
It is also necessary to understand that a person without the formation of a confectioner will need to pass courses. And even the experienced master will subsequently have to improve the qualifications.
Assortment of baking
If the cakes like customers, they will want to acquire another baking, more suitable "for every day", so besides the cakes you can make cakes, cupcakes, cupcakes and cheesecakes. In addition, it will give a significant advantage, because customers will be able to buy all the necessary baking for large celebrations (for example - weddings) in one place. If the seller will produce only cakes, then profit will be less.
Modern cake manufacturers are also recommended to "adapt" to fashion on healthy nutrition and gluten-free food, adding a few positions that are somewhat suitable for these criteria. This may be a small calorie or not at all containing milk and eggs baking. For example: cakes based on yogurts or porridge, cakes and fruit baskets.
Of course, classical positions should be present in the menu: Zaper, Napoleon, Medovik, County ruins. Exceptions are those cases when confectionery specializes exclusively in small-calorie cakes. Also in the menu you need to add your own, unique options made by "patented" recipe.
Special attention should be paid to the design of products. Before opening a business, it is recommended to study the studios of copyright cakes. Such products are very different from the classic precisely on its appearance. It costs more and more in demand, it is easier to create a recognizable brand with it.
How to equip a workplace at home
In order to optimize the speed and quality of their work, as well as make the cooking process most comfortable, you need to properly equip the place in the kitchen. The confectionery table should be roomy (about a meter-one and a half ideally), since in addition to products, equipment and inventory, ready-made cakes will be located on it. Professional models are often equipped with heating, but it is not at all necessary, especially at the very beginning of business development (since they are from 30 thousand and higher).
At the confectionery, located in the workplace, apron should be put on the apron, our loaf, a cap (or other headdress, fully closing hair). It is necessary to work in clean clothing, it is advisable to purchase a robe specifically for these purposes.
The table should be plate and kitchen oven, respectively. It is also very desirable that the washing be near was. Otherwise, you will have to be constantly distracted from work to wash your hands. Above the table is best to hang a magnetic board with knives so that they do not occupy an additional place. Approximately in the same area you need to place kitchen cabinets, hooks for towels and mittens.
After the preparation of each cake, you need to wipe off the table and wash the dishes so that the ingredients from which the baking is manufactured is not mixed with each other. The confectioner must follow the purity of his hands, have short nails or constantly wear gloves before cooking.
Organization of mini-confectionery
Large client base and product sales channels will allow the end to open its own establishment. It may just be a workshop or combined with a cafe. The second option is more profitable, because new customers will be able to come to the institution, which will ensure additional stable earnings. But, at the same time, it is more costly, since it requires a selection of a fairly spacious room, in which you can equip both the mini shop and the hall. Also, for a full confectionery, not only production equipment, but also tables, cash registers, showcases, signs, additional staff are necessary.
For the workshop will need to be purchased:
- a snasthing cabinet (the average price is 150 thousand rubles);
- industrial furnace (from 50 thousand rubles, depending on the functionality and the number of bakery chambers);
- sub-furnace (from 150 thousand rubles);
- product storage refrigerator and finished baking (from 50 thousand rubles depending on the size and characteristics);
- tests (from 70 thousand rubles).
Personnel selection and rental
To open the workshop combined with confectionery, you need to rent a spacious room in place with good permeability. You can choose a terrain in which there are many educational institutions and any companies. It is not necessary to rent a room in the city center, as it will be extremely unprofitable for a beginner entrepreneur with a limited budget. For confectionery, sleeping microdistrics with new buildings are excellent.
Basic conditions for the workshop: high-quality and extensive ventilation system, constant power supply. Industrial equipment will work for many hours, thus creating a large load on the power grid. Costs for electricity must be counting in a business plan, even if the production itself is organized at home.
The minimum number of employees that will be required for the workshop combined with confectionery:
- an experienced confectioner (at first, one can take this position on their own);
- courier;
- cashier.
The confectioner must have a medical record. Also, taking a person to work, it is strongly recommended to see his portfolio or ask to make a "trial" cake on special order.
Production technology
The production of copyright cakes cannot be fully automated, as at the final stage, baking must be adopted personally. A novice entrepreneur, selling products only through its trading points and a small client base, should be especially carefully approached by the finishing of finished products.
There are 3 main production stages in total:
- production of the base (for example - cortex);
- production of finishing elements and filling;
- finishing baking.
At the stage of the test, the test, the room in special forms and baking. At the same stage, alcohol, syrup, nuts and other semi-finished products can be added to the dough. It is necessary to give an exquisite taste to the future product, as well as to preserve some prescription features.
In the 2 stage, various author's bums are produced - confectionery cream, finishing elements. 3 Stage - "Assembly" and decoration of the finished product. There are in production and intermediate stages, for example, the leveling of cortex and their purification from the burnt sections. Also, after baking and processing, the impregnation of cortes is impregnated, and after - glossing with cream and gluing the bases among themselves. In this intermediate stage, it is possible to add grinding nuts between the layers or chocolate sprinkling.
Final stage - Decoration of a finished cake. For decoration, plastic confectionery cream, meringue, bulk chocolate figures, jelly, fruit and much more can be used. After the decoration, the finished product is placed in the author's packaging, and after sending the buyer. The same production technology is applicable to cake.
Store the finished product in the refrigerator can be from 6 hours to 3 days. The allowable storage time depends on which products it consists of a cake and what elements it is decorated.
The most perishable product is a confectionery cream, so with its manufacture and storage, all temperature and sanitary standards must be observed. When whipping cream filling used special equipment with cold air. Cakes with protein, cream cream You need to sell during the day after their manufacture.
Purchase of raw
At the very beginning of its entrepreneurial route, it is possible and even need to purchase raw materials in the markets and in hypermarkets. Because for the manufacture of the first "batch" of the cakes, many products will not need. In the markets should buy dairy products, butter, honey and nuts. In hypermarkets, you can buy a sprinkling, chocolate (for further grinding or cooking glaze) and other products suitable for decorating. You should also get a good liqueur or rum, syrup for impregnation of cakes. Perishable ingredients need to be purchased on the day of making a specific cake.
When the business begins to expand and the demand for products will increase, it will be possible to buy some elements wholesale. Sales of confectionery raw materials are engaged in both physical companies and online stores. The second is preferable at the expense of a rich assortment and delivery. A person without a personal car will be physically difficult to give 10 kg of liquid flavoring or 7 kg of cocoa powder. Of course, the number of purchased products must be calculated according to the volumes of production.
Entrepreneurs specializing in the manufacture of natural and useful cakes are not recommended to add palm oil, flavors, preservatives to their products. All these components reduce the cost of production and prolong the life of products, but they are not suitable for the manufacture of the so-called eco baking.
In large online stores you can buy absolutely everything, ranging from mastic and ending with the candle. In the additional ingredients will have to be nice to invest, but still wholesale buy products much cheaper.
Business registration
Beginner businessmen are best to issue an IP (individual entrepreneurship). This option is a number of registration, among which:
- fewer documentation (which will be required or fill, as well as pass on the results of the reporting periods);
- simplified taxation (an individual entrepreneur pays the state less than, let's say, the founder of LLC);
- the ability to keep all paper work yourself.
Accordingly, if a person is going to independently keep an accounting department, then he needs to understand it. It is recommended to sign up for courses or go through online learning. The accountant will cost 15-25 thousand per month for regions and 30-40 thousand for central cities.
The simplified taxation system is 6% of the total income of the entrepreneur without taking into account its costs or 15% only from net profit.
In order to make themselves as an IP, it is necessary to register with the Pension Fund and in the FSS (Social Insurance Fund). Well, for full-fledged business registration, it will take all sorts of checks. The room in which production is maintained confectionerymust meet all sanitary and fire standards.
Permission to work the enterprise can be obtained in the prefecture. But this is only if all commission checks have passed satisfactorily.
Marketing and product sales channels
Course training courses Cakes
Curls will need to constantly improve the qualifications: to master new ways to prepare and finish the cakes, study advanced production technologies. But at the very beginning of its path it is necessary to learn exactly the basic skills for baking cooking. If a person has no confectionery education, it will be very difficult for him to implement some recipes. The optimal option is to pass courses, the duration of which is usually varied from 3 to 8 months. The price of study in the regions - from 15 thousand rubles, in central cities - from 25 thousand rubles.
Costs and payback
To start household production, investments are required in 10-50 thousand rubles. On average - 20-25 thousand. This sum includes the purchase of ingredients for the preparation of cakes for the portfolio, dishes and shallow kitchen appliances. In fact, it is possible to meet even 1.5 thousand rubles, simply purchasing products for the manufacture of 1 cake for sale. But you will not run full-fledged with such a sum.
Baking costs - from 500 rubles to 4 thousand per kilogram. The exact price depends on the composition of the product, from the complexity of its preparation and finishing. The most expensive cakes are multi-tiered and wedding.
So, the average monthly profit (taking into account the cost of production) will be about 20 thousand rubles. To enhance the attachment goes about 2-3 months. Profitability of the business ranges from 20 to 30%. And here, as in another any business, the final income depends on how much strength, time and money was invested. So that the business at home was not ordinary hobby, it is necessary to approach it responsibly.
Do you like beautiful and tasty oven? Temporarily left without work? Want to try your hand in opening your own business? Business on the baking cakes is exactly the generation that will bring you pleasure from work and good income.
Maximum investments for home business - 40,000 rubles, the payback period of the project is 4-5 months.
Home Cakes to order - good idea for business
Do you have doubts?
Let's figure out:
- Without festive cake No celebration does not do, especially children's holidays.
- You can organize pastry shop in your own kitchen, not leaseing the room and equipment.
- Baking is a creative process that brings income and aesthetic pleasure.
- Many ways to search for customers - Internet, acquaintances and friends, children's playrooms, wedding salons.
- Business easy to open.
- And it is also easy to close if you lose interest to it.
- Fast payback production, minimum investment for its launch.
- Stable purchasing demand.
- REGISTRATION IP to start work and income is not required.
- Freedom of pricing. The cost of the product you are installing themselves, based on its weight, design complexity, composition.
Advantages of startup
Separately, I want to highlight the main advantages of the startup - modest starting attachments, the ability to conduct business at home, an unoccupidence of a niche.
Read more about each item.
Small attachments
If you are planning to get started with your own kitchen, you will need to buy only some bakery inventory. For the purchase of bunks, equipment for decoration, mats for drying adhesive decorations, tools for working with mastic, plungers, forms for decorations, bakery paper, swivel circle and some other "needs" you will have a maximum of up to 30,000 rubles.
Ability to work at home
It is quite enough to make masterpieces, for samples of their forces, finding buyers, prepare the first advertising samples of products.
Niche unoccupied
Baking home cakes attracts many mothers on maternity and those who have temporarily left without work, but not everyone can turn their confectionery passion for a profitable business.
The hobby will bring money if you consider it with a business set Treat your business seriously, create an advertisement, direct your creative potential in the right track and success you are guaranteed.
And what about competition - market analysis
Confectionery market has a number of features that need to be considered:
- a small term for the sale of products. A beginner entrepreneur needs to be customized and actively set up sales channels;
- high competition in sales of low-cost products and low competition among costly cakes and other products. 80% of sales in confectionery stores fall on sweets with a price of 180-240 rubles;
- huge selection of Russian raw materials: berries, fruits, nuts.
Your main competitors are large production and those who, like you, chose homemade baking for earnings.
Analyze the market in your area of \u200b\u200bthe city, examine the experience of competitors, find out where and how they receive orders. Suggest interesting recipesUnusual design, tempting value of products. To compete confidently with the large confectionery and the same "houses" as you, you need not only to attract attention, but also to keep it.
At first you can count only on acquaintances and colleagues. Holiday at work for a spouse? Bring the original delicious cake and orders from his work colleagues are provided.
Where to start a business on cakes - step by step instructions
A clear concept is the key to the success of any enterprise. Before selling your first product, consider the action plan, decide on the scale of the enterprise, make a list of equipment and materials to be purchased.
Consider every step of opening a business: where to start and what to pay close attention.
Step 1. Find a room
If you have a private house, there is a free space or spacious kitchen, some of which can be used for a mini-shop on baking desserts, then look nothing needed. If the sales volume does not exceed one position per day, the issue of lease is irrelevant, at least until your production work closely on this area.
If you from the start are aimed at a large amount of products, you already have customers and have starting capital, feel free to find the rental room.
Rent a room in a residential area. Choosing, consider that it will serve both the pastry shop, and the store, so he needs an appropriate layout, interior and location, convenient for buyers.
Step 2. We buy materials and equipment
Surely baking - your hobby and you already have everything you need to work. But something will still have to buy. In particular, tools for working with mastic, set of saucepan, syringe, blender, mixer and various nozzles.
And you need flour, sugar, coconut chips, candied, raisins, food colorings. These components are better to buy the future and large parties to reduce production costs. But perishable products - milk, cream, butter - it is better not to purchase.
Expenses for the purchase of equipment from scratch:
| Equipment | number | Cost (rub.) |
| Food processor | 1 | 10 000 |
| Bakeware | 5 | 6 000 |
| Confectionery syringe with nozzles | 1 | 1 000 |
| Kitchen scales, measuring bowl | 2 | 1500 |
| Bowls of different volumes | 5 | 3 000 |
| Pans | 5 | 5 000 |
| Pump for dough and several boards | 4 | 1500 |
| Mastic Tool Set | 1 | 4 000 |
| Set of knives + knife string | 1 | 3 000 |
| Whisk, tassels, small inventory | 10 | 2 000 |
| Parchment for baking, circles for crust drying and so on. | 3 000 | |
| TOTAL: | 40 000 | |
Step 3. We select staff
The need for staff will arise when you work the client base and you will receive more than one order per day. In the first pair you have enough your own hands.
If you start expanding the horizons, hire a good pastryer, which replaced if necessary and help you increase production volumes. With an increase in the number of orders for your pastry shop, you will need a courier to deliver sweets to customers.
Taking a confirmer to work, ask for a medical record, give a trial paid task to make sure the potential employee's culinary abilities.
Step 4. Run business and looking for customers
The success of the business depends on the quality and beauty of products, but more from how you are servicing yourself.
Buyer search methods:
- Familiar, relatives, friends, colleagues for work. Use the "Sarafan Radio" to the maximum. It will give most of the clients.
- Advertising of its services in the forums, where young mothers communicate.
- YouTube. Remove the video about your favorite recipes, about how another masterpiece is born in your hands, tell about the composition, the naturalness of the ingredients.
- Ads on trading platforms. Be sure to place several photos in them, specify the price, contact details.
- Advertising bulletins on the Internet.
Step 5. We register a business
Business registration will need when you stay a good customer base. The most convenient form of activity for you - IP. It does not need many documents for its design.
Revenues are subject to tax on a simplified system, that is, in the tax service you will have to pay only 6% of the total income without deducting or 15% of the amount of net profit. Embodstates IP, become registered with the Social Insurance Fund and Pension Fund.
OKVED code 10.71.2 - production of flour confectionery, cakes and pastry storage cakes.
Be prepared for the fact that the room you rented will visit check. It must be responsible for sanitary and fire standards.
To help the novice entrepreneur, brief recommendations on the main stages of opening their mini-confectionery:
| Stage | Explanations | Guide to action |
| Formation and refinement of the working concept | You need not just a good, but an innovative idea that has an attractive feature for successful competition in the market. | Develop an individual recognizable design, specific ingredients, etc. |
| Accurate Menu's Sharing, Expenditure Analysis and Optimization | For the basic menu, the large range is not needed, better when the proposals are a bit, but they have high quality at low costs. | Decide the list of manufactured cakes, bring them recipes to perfection. Make calculations of the costs for each separately and everything is summarized, think about how to reduce the cost. |
| Creating a recognizable brand and marketing plan development | Promote your products more than competitors, reinforcing it with high quality service. | Promote products in social networks, attract specialists. |
| Acquisition of tools and equipment for production | Make a list of basic tools and secondary devices that will facilitate work, but their acquisition is not priority. | With this analysis, you will avoid unnecessary spending on the start. |
| Organization of workspace and place | In this work, the observance of hygienic standards and comfortable working conditions is extremely important. | Watch out for the cleanliness of your clothes, hands, workplace. |
How to advertise your products
Consider several effective ways Attracting buyers.
Through social networks
Place not only photos, but also video with the shooting of the cooking process. This will confirm your authorship of photos and clearly demonstrate confectionery skills.
One of the "divorce schemes": In your public, the client leaves the order. While you are not online, a fraudster will be answered for you, with a request to pay for the order. To the client, he will send substrate details and receiving money will disappear.
With leaflets or business cards
Even if you are working alone in your own kitchen, you need business cards. Let's make them buyers with each order. So you will increase the client audience.
Advertising leaflets are another efficient printed type of advertising. Collapse them and distribute your acquaintances. Take part in the nearest supermarket, on the rack with lockers, where the purchases are placed, and in other visited places.
Advertising - Engine trade, and with cakes it also works Through ads in newspapers
Place ads in the most purchased ad newspapers, as well as in free printed publications, which are distributed on the streets. Advertising in them is not expensive, but adds buyers.
With your own website
Own site is one of the best methods for promoting your services. Place photos, videos, descriptions of new recipes, your reasoning on cooking, confectionery.
If you yourself do not understand the creation and promotion of the site, ask for help from acquaintances or pass simple training. On the Internet there is plenty of information on this topic.
Useful video from the webinar about sales of cakes on how to make photos of products, how to make a portfolio, how to attract the buyer:
Useful tips for those who want to do homemade cakes to order
I will give a few useful tips from those who achieved success on this field.
Feed even delicious and spectacular dessert Spreads a simple cardboard or plastic box, to which it is packaged. Submire interesting options Packaging for your sweets.
Book the packaging on which the manufacturer date is indicated, the composition of the treat, your contact phone number. The design of the box is the original way to stand out among competitors, as well as convey the necessary and important information to the buyer.
The most important error of novice confectioners working at home is the revaluation of their forces. Especially she concerns moms on maternity decrees who choose this business as a part-time job.
Even if you are determined to turn your hobby into an income business and are ready to work hard alone, still find yourself an assistant who replaces you if necessary and will help you quickly and efficiently perform orders when their number will increase.
Do not limit yourself to baking festive cakes with mastic decoration. Offer customers cakes, cupcakes, cupcakes, macarows, cheesecakes, rolls, pies, small cakes. Make a bet on low-calorie and dietary recipes.
The wider your range, the bigger audience you are interested. Make advertising all types of pastry baking, which is perfect for you. Place a photo on your website or accounts social networksSubscribe the name, product composition and specify the cost.
Planning in business is the first step towards success. The clearer you present your goals, the sooner you will achieve success. Business plan is insurance against unnecessary expenses and annoying mistakes. By drawing up a plan, describe each stage of production, ranging from the choice of baking recipes and completing the delivery to the customer of the finished order.
Also, planning reflects the financial part of the work: the cost of buying materials and the necessary equipment, advertising, container and expected profit.
Make a calendar production plan. Checking with him, you will evaluate the correctness and effectiveness of your actions.
Put out clear tasks, for example, earn 15,000 rubles for the first month or sell 5-6 cakes per week, and systematically move to the goal set.
Footage about how the confectionery hobby has grown into a profitable business:
Yes, our courses are suitable for beginners. You will receive an extensive base of theoretical and practical knowledge, which will give you an understanding of what is happening. After passing the courses, you can easily prepare desserts, as well as you can work to order using our formulations.
Before starting the course, you can explore the list of the necessary inventory and ingredients that you will need in your work. We will tell a number of popular stores and links to the inventory in them.
Here is a list of necessary equipment:ring 16cm, ring 18cm, Form for caps 6 pcs, capsules for caps, silicone rug, round nozzle 12 mm, closed star 8 mm, confectionery bag (I use green, you can use others), spatula angular, convenient length about 20 cm, Scraper, string, turntable, substrates 22 cm, measuring glass, acetate film (it is better to choose a loose one that it easily takes the right shape. Height does not matter), silicone blade, silicone forms For mousse cakes.
Does it suffices for homework?
What will happen if I did not have time to pass a homework?
You can work in your rhythm. Support for the teacher, the ability to take homework and the right to receive a certificate will remain.
How long will the lessons be available?
Lessons will remain with you forever and ever. We do not close access to lessons and you can always return to them and cook your favorite dessert or cake.
How is it organized access to lessons?
Immediately after recording on the course and payment you will get access to special platform, We ourselves have developed this platform for the convenience of our students.
On it you can watch all the lessons and the necessary material as with phone and ComputerWith the help of a recipe calculator automatically recalculate the ingredients for the desired weight, familiarize yourself with the most frequent questions of the prescription, see all materials on the lesson. Access to the platform will remain you forever.
I do not have much time
On the execution of one lesson takes only 2-3 hours, and you need to do it in a week. INideo you can watch at any time. If necessary, you can work in your pace. Constant support and lessons will remain forever.
Everything can be found on the Internet
On the Internet there are many free recipes, but many of them are poor quality.
The likelihood is very high that you will simply translate products and in vain will spend time.
We teach on spent and proven recipes, with answers to any questions.
We guarantee that you will have delicious desserts.
Check out our student reviews and understand everything - https://vk.com/topic-137603062_39061352.
For these recipes have already been trained for living and online master classes of more than 700 people.