Companies of juice.

10.05.2021

Juices are an excellent alternative to fresh vegetables and fruits, especially in spring and winter. In addition, these are the origins of health. Today is a wide world of drinks, various brands, with various composition and various taste. Among this extensive list of drinks, everyone can choose what he really will like.

Juice "Hango"

The latest technology, the original recipe, special packaging and high-quality raw materials allows you to create excellent natural gas juice and bring to the buyer the preserved vitamin and taste gamut of ripe vegetables and fruits in the original form. Many have already conquered excellent quality, widest assortment and pleasant price of products.

Xango juice was obtained after processing mangostein fruit, which contains a huge amount of xanthon and various beneficial substances. He is healing and strengthens the whole organism. It is fresh, sweet and pleasant taste and flavor. There are no artificial dyes and aromas. In addition, buy juice xango can be at a very attractive price.

J7

Juices and nectars Jay Seven are a storehouse of vitamins and microelements that help protect the body from harmful factors and increase resistance to various infections. J7 is a rich taste and a pleasant aroma of fresh fruits and vegetables. On the official website J7, a wide range of juices and nectars is presented, the price of which is pleasantly surprising.

"Agush"

Juices "Agush" are produced with a high degree of grinding of vegetables and fruits, which makes it easier and accelerates the digestive process in the kids. In the manufacture, only selective and natural raw materials are used, while artificial dyes and supplements are completely excluded. In the juices of Agush, the sugar is not contained and they are additionally enriched with various necessary vitamins.

Juice "Dario"

Only fresh and selected vegetables and fruits imagined Dario juice. A delightful aroma and magnificent taste is felt even from the first sips. These are natural juices, which contains no preservatives and additives that could bring harm to health. The juice perfectly quenches thirst and has a positive effect on the body, improving its tone and performance.

"Dari Kuban"

Juice "Dara Kuban" is inexpensive and very tasty juice. Natural products used in its manufacture enriched with useful vitamins and minerals. "Daras of Kuban" is health and power. The juices contain a special complex of trace elements and vitamins for health and strength, helping to maintain the vital activity of the whole organism.

"Kind"

Juice "kind" is a favorite drink of many families. It has an excellent saturated taste of fresh juice and a beautiful aroma of ripe vegetables and fruits grown on Russian land. The juice "kind" includes only useful and fresh products, artificial preservatives, dyes, flavors and other nutritional supplements are excluded. In addition, juices are spilled in very comfortable packaging with a volume of 0.2, 0.5, 1 and 2 liters. For children - packaging with a tube, and for adults - packaging with an unscrewing stopper. Prices for "kind" juice can be found on the official website of the manufacturer.

Juices "Handsome"

The juices "Handsome" is a rainbow of fruits that are collected from various corners of the Earth in order to give joy to adults and children. Juices are made from Indonesian pineapples, Greek peaches, Brazilian oranges, Russian apples and Israeli grapes. High quality raw materials and original recipes give an excellent taste of juicy juice.

"Favorite Garden"

Favorite garden is a useful and delightful tasty, striking nectar. It perfectly combines extraordinary benefits, magnificent taste and delightful flavor. The juice "Favorite Garden" contains a lot of useful and necessary organisms of vitamins and microelements, which generously give the whole family of strong health and excellent mood.

"My family"

Nectars and juices "My family" began to delight and conquer the sympathies of buyers since 2001. This is the taste of juicy ripe fruit and vegetables, the aroma of natural fresh juice. In the manufacture of juice, no additives and preservatives are used, which affect the body negatively. In addition, the juices my family can be purchased in very attractive prices.

Vegetable juices "joy"

Fruit vegetable nectars and juices "joy", natural drinks and nectars with pulp are prepared from selected fruits and vegetables. They are rich in vitamins that strengthen immunity and improve health. They also have a positive effect on the condition of the skin and digestion. Juices perfectly quenched thirst and are a healthy and useful snack.

"Rich"

"Rich" juice is a premium product. In the production of nectars and juices of this brand, only specially selected vegetables and the highest quality fruits are used. Thanks to the content of vitamins and beneficial substances in them, Rich products have a positive effect on the body. You can buy juice in very pleasant prices. In addition, when buying wholesale there are various promotions.

"Gifts of Duties"

The juices "Dara Diaria" are a great taste, high technology and the highest quality. The manufacture of these natural drinks is selected environmentally friendly fruits of the Don Garden. All advantages and beneficial properties of juicy fresh fruits are preserved in juices. Thanks to the quality of the juices "Dara Diaronea", Tropican juices and juices "Tonus" are recommended for baby food.

Lebedyan plant drinks

The Lebedean plant of the juice is located in the city of Lebedyan, where the black earth earth is rich in fruit and vegetables, and the artesian water has excellent quality. This allows you to produce the highest class drinks, which internally do not differ from natural. In the assortment of the plant, nectars and drinks "Fruit Garden", Frustyle drinks, Fruntyan Juices, Premium Brand "I", featuring excellent taste, usefulness, a wide choice and excellent efficiency. Contacts of the Lebedean plant of juices can be found on the official website.

"Orchard"

Juices "Fruit Island" and "Fruit Garden" are manufactured at a modern factory. All drinks are high quality control and only 100 percent fruit juices and nectars fall on the counters. There are no dyes, flavors and preservatives in products. There are many vitamins and nutrients in it. Juices "Fruit Garden" have excellent quality and price.

"Frutonian"

The juices "Frutonian" are high-quality, tasty and natural nutrition for young kids. This product is made taking into account the recommendations and advice of pediatricres. Juices "Fruto Nanny" are made from specially selected secure products of the highest class and are controlled during the production process so that the kids can only get the best.

Juices "I"

Juices "I" are high-quality premium 100 percent nectars and juices that have retained the fragrance and taste of fresh fruit. They do not contain artificial dyes, preservatives, food additives, all natural. High quality nectars and juices are confirmed by their useful effect. The price of juices "I" is also pleasantly surprising.

* The calculations use average data in Russia

1. Summary of the project

The goal of the project is to create an enterprise for the production of natural juices (the trademark "squeezed!"). Place the location of the enterprise - Art. Dinskaya, Krasnodar region. Sales region - South FD.

Despite some decline in consumption in recent years, some types of juice products tend to increase demand - frost, Uzvars, etc. Also in demand uses high-quality natural juices of regional producers, since the consumer is inclined to consider such products better and honest. These two factors can be considered the main prerequisite for the organization of the enterprise.

The production is economically profitable, since the Krasnodar region is the largest suppliers of fruit in Russia. Thus, the enterprise receives a number of benefits of a logistic and economic nature. In addition, the climate of the SFO is characterized by a high duration of the warm season, which accounts for the peak of juice consumption. This will provide a higher demand compared to the rest of the regions and a more uniform loading of production.

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During the business planning, the industry has been studied, the structure of demand, competitive environment and other important factors. The project is effective and attractive for investment, which is confirmed by the performance indicators (Table 1).

Table 1. Project efficiency indicators

	Name of the indicator	Value
	Investment costs, rub.
	Payback period (PP), month
	Discounted payback period (DPP), month.
	Outpap by payback, month
	Discount rate (R),%
	Pure present value (NPV), rub.
	Investment profitability coefficient (ARR),%
	Internal profit rate (IRR),%
	Index of profitability (PI)

2. Description of the industry and company

The consumption of juices and nectars in Russia has been decreasing in recent years. Experts associate this with a decrease in population solvency and increase in prices for this product. Since juice is not a product of essential, the consumer refuses it one of the first. In addition, the reduction in consumption is associated with a displacement of demand from 100% of juices toward other non-alcoholic beverages, in particular nectars, juice beverages, and drinking water of the average price segment. Sales of 100% of juices in 2015 fell by 16%, nectars - by 13.4%, juice-containing beverages - by 7.9%.

According to analysts, Euromonitor International, the consumption of juices in physical terms, grew steadily since 2010, in 2013 slightly decreased (-2% by 2012). In 2014, the fall was already 4%, and in 2015 - 13%. In terms of value, the market fall in 2015 amounted to more than 5%. According to expert forecasts, the continuation of the fall should be expected for another 5 years.

Figure 1. Dynamics of production of juices in Russia in 2010-2015, billion conventional cans

The largest manufacturers unanimously confirm the drop in sales volumes, calling the competition between brands of manufacturers specializing in juices and their own retail network brands as one of the trends of the market, which, as a rule, have a significantly lower retail price.

Figure 2. Structure of the consumption of non-alcoholic beverages in Russia

Figure 3. Structure of consumption of juices on tastes

The total market share of the three largest manufacturers is slightly over 70% of the total market volume. At the same time, the distribution of shares over time is practically not changed. Manufacturers acquire new production and brands, at the expense of which there was an increase in their sales. In 2014-2015, some production were stopped in connection with the fall in demand.

Since the strategy for continuous update of the line (in this case of flavors) is widely distributed in the FMCG-segment (in this case), such as mixtures of classical tastes with exotic. In addition, the trends of recent years include the distribution of national drinks - Morse, Uzvar, etc. Another trend can be considered the increase in consumer interest to natural juice, without additives that have the maximum number of vitamins. Consumers are recently related to restored juices more and more negative.

Rosstat data that the service receives by collecting official data from market participants may not coincide with the data of analytical agencies whose analyst is based on surveys and collecting informal data.

Figure 4. Dynamics of financial indicators of the OKVED industry 15.32 in 2007-2015, thousand rubles.

Figure 5. Changing the revenue of the industry in OKVED 15.32 in 2007-2015

Figure 6. Change of profit from the sales of the industry in OKVED 15.32 in 2007-2015.

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Figure 7. Dynamics of financial coefficients in the OKVED 15.32 in 2007-2015,%

As can be seen from the diagrams given, Rosstat data have some discrepancies with research of independent agencies. According to Rosstat, before 2014, the revenue of the industry has steadily grew, showing the fall only in 2015. Changing profits from operating activities took place wave-like, reaching minima in 2011 and 2014, and in 2015 showed an increase of 22%. In this case, sales profitability, according to the same data, in 2015 increased by 27%. Theoretically, this may be associated with an increase in retail prices for industry products. Indicators of gross profitability and profitability of assets also showed a good growth. At the same time, the data on the growth of absolute indicators is difficult to explain.

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An insignificant increase in the volume of shipment in monetary terms is also explained by the increase in prices for goods. Data on shipments in physical terms Rosstat has not provided.

Figure 8. Changes in sales of products in 2007-2015. OKVED 15.32

Figure 9. Share of regions in sales volumes of OKVED 15.32

The company is created directly under this project. Purchase equipment and placement of the production line on the leased area in Art. Dinskaya Krasnodar Territory. Such a location is beneficial from the point of view of logistics (the purchase of raw materials, the sale of finished products), as well as in terms of reducing costs for renting production areas.

The village of Dinskaya is the administrative center and the largest settlement of the Dinsky district of the Krasnodar Territory. Population - 34 848 people. One of the largest rural settlements of Russia. Distance from Krasnodar is 30 km. On the western border of the village passes the federal route M4 "Don". To date, the village is located a number of agricultural enterprises and enterprises for processing agricultural products.

Krasnodar Territory - the subject of the Russian Federation, located in the south-west of the country; It is part of the southern FD. The climate for most of the territory is moderately continental. In general, hot summer and soft winters are characteristic. In the Russian economy, the region stands out as the most important agricultural region of the country (7% of agricultural gross products in Russia, 1st place among the regions of the country). The basis of agriculture of the region is the cultivation of grain crops and sunflower, but also developed gardening and viticulture, which is of great importance for the project under consideration. In addition, gardening is also developed in neighboring regions - Rostov region and Stavropol Territory. All this suggests that the raw material for the project is affordable, high-quality and competitive for the price.

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It is supposed to purchase a technological line with a capacity of up to 8,000 l / shift (1,000 l / h). Packaging - 1 liter Tetrapak packages. Implementation - wholesale, through distribution companies.

Table 2. Investment costs for the project

	NAME	Amount, rub.
The property
	Preparation of production premises
Equipment
	Technological line
	Lab equipment
	Office equipment
Intangible assets


Coverages
	Coverages
	Purchase of raw
	Purchase of materials

	TOTAL:	$ 5,622 000 ₽

	Own funds:	3 500 000.00 ₽
	Required borrowed funds:	2 122 000 ₽

	Rate:

	Time, ME:

3. Description of goods and services

The company produces natural (direct spin) fruit (apple and grape) and vegetable (tomato) juice. Raw materials are purchased from local suppliers (Krasnodar Territory - 75%, Rostov region - 25%).

Juice - liquid food product obtained by pressing edible ripe fruits of fruit or vegetable crops.

Traditionally, juices are divided into three types:

Freshly squeezed - produced directly in the presence of a consumer using manual or mechanical processing of fruits or other parts of plants;

Direct press - made of benign fruits of vegetables and fruits, which has passed the process of pasteurization and spilled in a special aseptic or glass container; Different with a relatively low storage period - no more than 3 months;

Restored - made of concentrated juice and drinking water, spilled into aseptic container.

Nectar is a liquid food product prepared from concentrated juice (mashed potatoes), drinking water with or without adding to the same name of natural aromatic substances. In the manufacture of nectar, the proportion of the concentrated juice (puree) is at least 20-50% (depending on the fruits or vegetables used). The nectar may also contain sugar, acidifiers, the flesh of fruits and vegetables, the flesh of citrus fruits. The content of natural juice in nectar is 25-99%.

For the convenience of taking into account the canning products, which also include juices and nectars, the standard volume of containers was adopted - the so-called conditional bank. The capacitance of the conditional can be 353 cubic centimeters, and a net weight is 350 grams. To further simplify accounting, the volume of conditional banks are taken in 0.4 liters.

For production only fresh vegetables and fruits are used, supplied directly from the manufacturer - a fresh harvest in season or fruit-, vegetable store. Raw materials passes manual sorting, unsuitable fruits are sifted.

Ready juices are packaged in aseptic packaging of Tetrapak with a volume of 1 liters. Shelf life for all species - 3 months from the moment of manufacture. In the open form - no more than 3 days at a temperature not higher than +20 ° C. Only high-quality drinking water, which has passed special training, white sugar is used for production. The nomenclature is presented in Table. 3.

Table 3. Company nomenclature and main characteristics

Packaging design is developed by the Kreative Designer Bureau (Moscow), taking into account modern trends. Basic design requirements:

modern style

attracting attention (difference from analogs on the supermarket shelf)

reflection of regional origin of the product

4. Sales and Marketing

Main sales channel (70% of volume) - Distribution companies. The remaining volume is direct sales in large retail chains. The markup is on average in both cases the same (Table 4). The retail price is not fixed by the manufacturer, but the manufacturer offers the recommended retail cost.

Table 4. Nomenclature and prices

The organization of sales is carried out by trade representatives conducted by direct negotiations with distributors and retail chains. At the initial stage, the main emphasis is on the establishment of relations with the distribution company in order to delegate them a significant part of the market processing work.

Products are positioned in the average price segment. The main target audience is men and women aged 3 - 50 years. According to statistics, in the SFO, the consumption of juices per capita is 57%. The average annual consumption of juice in Russia is 16 l / person. Thus, the volume of the market is:

Potential. The population of SFO - 16.4 million people; Of these, at the age of 3-50 years - 76% or 12.5 million people; This is 199.4 million liters of juice per year or 16.6 million liters per month.

Actual. In the overall structure of juices, the enterprise's nomenclature accounts for about 30% of the total volume (24% of them are apple juice). In addition, at least 60% of the population prefer to buy the juices of famous brands. Thus, the actual volume is 1.5 million people. or 24 million liters per year (2 million liters per month).

Available. Given the significant actual market volume, to determine the available volume should be repeated from the possibilities of the production line. Its capacity is 1,000 l / h (8,000 l / shift or 176,000 l / month).

Table 5. Planned sales volumes

To promote, channels are used as:

BTL materials in retail sales points

own website

SMM (vk.com, ok.ru, fb.com, instagram)

banners and billboards in the largest cities of the Southern Federal District (Starting Stage)

promotions in stores

The media plan and advertising budget are shown in ad. 1 (data is given for the first 2 years of project implementation, since the planning of the next anniversary of the second year). The media plan is compiled with regard to seasonality demand, while the advertising budget in some months exceeds 100,000 rubles., Some is significantly lower than this amount. On average, the monthly budget is 85,000 rubles / month. With a planned average monthly advertising budget of 100,000 rubles. The balance of the amount can be consumed for unforeseen needs, or is directed to cover other costs of expenses, or to be considered as an additional profit of the enterprise.

To date, direct and indirect competitors are present in the regional market. To indirect, first of all, large federal companies producing recovered juices can be attributed. As a rule, they have accumulated sales channels, powerful financial support, have the best shelves in the largest retail networks. Since the project is located in a relatively narrow niche - the natural juices of direct spin - there will be no direct competition with companies of this kind.

Direct competitors and basic information about them are presented in Table. 6. The quality of organoleptic properties and the latitude of the nomenclature (on tastes and packaging formats) is estimated on a 10-point scale, where 1 is minimal (the worst value).

Table 6. Direct competitors

Name	Market share	Organ-leptical properties	Nomenclature	Key competitor

Grandfather Sad.
Fruit Kuban
Healthy juices
The Bird of Happiness
Summer in Kuban.

Light life

In relation to key competitors, a strategy for protecting its market share is provided. In relation to the nexian - the strategy of attracting their clients, primarily competitors with low indicators of organoleptic properties.

5. Production plan

Production is located in Art. Din Krasnodar Territory on the rented area. The territory has convenient access roads. The building has premises for storing raw materials, finished products, as well as the production room in which the technological line is installed. The total area of \u200b\u200bthe room is 200 m 2.

Equipment is purchased new, Russian production. Preparatory work is underway to bring it into compliance with sanitary and hygienic standards. Delivery and installation of equipment enters its cost and is organized by the supplier. After installation, commissioning and staff training is carried out by a specialist from the supplier company. Also with the provider is a post-warranty service agreement (warranty - 3 years).

Suppliers of raw materials are located in the Krasnodar Territory and the Rostov region, delivery is organized by the supplier. Raw materials passes the stage of manual sorting. The share of defective raw materials is expected at 4% of the total. In the event that this indicator systematically exceeds by more than 2%, a decision is made to find a new supplier. The term of turnover of the commodity warehouse is not more than 4 days. The cost of raw materials per liter of finished products is given in Table. 7.

Table 7. Costs for raw materials and materials on 1 l of finished products

Waste is implemented by farms on food bird and compost. The amount of return funds is taken into account in variable costs per unit of products.

Finished products are packaged in 12 packet boxes in each and placed in the warehouse of finished products. The warehouse of the warehouse of finished products is not more than 7 days. Delivery of products to the place of implementation is carried out with the involvement of a transport company or private carriers (as agreed with the client).

A detailed production plan is given in ad. 2.

6. Organizational plan

As an organizational and legal form for the project implementation, IP is selected. Taxation system - USN (income-consumption).

Project team. The main guideling functions are carried out by an entrepreneur: management, planning, sales management, finance management, marketing, etc. For this, the entrepreneur has all the necessary knowledge and skills, has the experience of entrepreneurial activity.

One of the key figures of the project is a production technologist, because the reputation "squeezed!", As well as the level of demand depends on the quality (and its stability). Since there is a large number of food enterprises in the region, including the production of non-alcoholic beverages, find a qualified specialist is not predicary. Basic requirement: Experience in a similar position in similar production at least 5 years.

Serious requirements are also presented to trade representatives, since the development of the company depends on the quality of their work, which is especially critical in the first phases of the project. Requirements for candidates: Availability of a car (business trip to the Southern Federal District), experience in a similar position for at least 3 years, the experience of negotiations at the level of the first persons, possession of strategic sales skills.

The staffing and payment fund is given in Table. eight.

Table 8. Station schedule and wage fund

	Position	Salary, rub.	Number, people	Photo, rub.
Administrative
	Accountant
Industrial
	Sorters
	Line operator
	Technologist
Trade
	Sales Manager
	Sales Representative
	SMM manager
Auxiliary
	Storekeeper

	TOTAL:			445 000,00 ₽
	Social Security contributions:			133 500.00 ₽
	Total with deductions:			578 500.00 ₽

Stages of project implementation.

Preparation of office and industrial premises (2 weeks)

Selection and hiring staff (in parallel with the preparation of office space, 3 weeks)

Acquisition of equipment, its delivery and installation (2 weeks)

Adjusting equipment and training of operators (1 week)

Search and attract distributors to cooperate (after the release of prototypes)

Mass production

7. Financial plan

The financial plan is designed for a five-year perspective and takes into account all income and costs of the enterprise. The income of the company includes only revenues from operating activities, as it is not expected to invest or the implementation of fixed assets, etc.

Investment costs for the project are given in Table. 2. These include the cost of premises preparation, the acquisition of equipment, starting advertising campaign. A special article is the cost of initial procurement of raw materials (35,000 liters, approximately 1.5 months. Work); In the future, the purchase of raw materials will be made at the expense of its own funds of the enterprise. It is also provided for the creation of a working capital fund to cover their deficit until the amount of payback; The size of the foundation is 750,000 rubles. With a total investment cost of 5.62 million rubles, the owned funds of the entrepreneur are 3.5 million. The missing volume is supposed to be attracted in the form of a bank loan for a period of 60 months. under 18% per annum. The repayment of the loan occurs by annuity payments, the credit holidays are 3 months.

The structure of variable costs is reflected in Table. 5 and table. 7. These include raw materials and materials for the production of products, as well as the cost of electricity and water consumed by production.

The constant costs are shown in Table. 9. In constant expenditures, depreciation of fixed assets and intangible assets are taken into account. Depreciation is calculated by a linear method for the service life of fixed assets in 5 years.

Table 9. Continuous project costs

Personnel costs (Fund of remuneration with deductions) amount to 578 500 rubles / month. (Table 8).

A detailed financial plan is given in ad. 3.

8. Efficiency indicators

The project's effectiveness assessment is carried out on the basis of simple and integral indicators. The main performance indicators are shown in Table. one.

To account for the change in the cost of investment over time, the cash flow discount is used. The adopted discount rate is 5.5%, which reflects the inconsistent nature of production. Technology and product are widely known to the market.

Simple (PP) and discounted (DPP) project payback period - 8 months. Net present value (NPV) is 5.4 million rubles. This is a high indicator reflecting the real project efficiency. Internal profit rate (IRR) - 11.82%. The index of profitability (PI) is 1.14\u003e 1.0. All these indicators indicate the effectiveness and high investment attractiveness of the project.

9. Risks and guarantees

The determination of possible risks and their assessment is an important factor in the formation of a project development strategy. When assessing risks, the following are considered:

economic, political, demographic, social, etc. Factors

threats from competitors

internal problems of the company

Table 10. Project risks and measures to prevent them (5-point scale)

№	Risk	Probability of offensive	Criticality of the consequences	Prevention and elimination strategy
	Drop solvent demand against the background of crisis			Crowding out competitors, including price Reducing the cost of products by reducing rental costs, advertising With a positive trend in demand - active image advertising campaign
	Frozen fruit			Creating a pool of suppliers, preventing dependence on anchor Monitoring of imported raw materials, study of backup options
	Changing the taste preferences of the population

pro.

Amtel Group of Companies

The Amtel Group of Companies includes enterprises for the production and sale of juice products:

Plant "Amtel Soft Drinks" - engaged in the release of juice products;
factory for the production of apple concentrate "amtel-juice",
"Agrofirm Amtel".

The date of the company is considered to be the date of commissioning of the first plant of the complex, namely, 1996

The level of technical equipment and organization of the production process at AMTEL factories is responsible to Russian and international standards. The company's factories are equipped with manufacturing lines of leading industrial equipment manufacturers, such as Bosch, Tetra Pak and others.

Currently, the enterprise produces: juices and nectars "2: 0", "Resort series", cold tea "Jently Ice Tea".

The company's products are widely represented in almost all regions of Russia, as well as abroad.

pro.

Quality of life capital

Tea, coffee and non-alcoholic drinks

The company "Quality of Life Capital" is an exclusive representative in the territory of the Customs Union of manufacturers
Bio Juice, Drinks and Höllinger Syrup (Austria), Holderhof (Switzerland), Benorganic (Turkey),
Organic Coconut Water Selebes (Philippines)

pro.

Telly canned

Tea, coffee and non-alcoholic drinks

CJSC Bakukonsev is one of the oldest and largest canning plants in Azerbaijan. Pomegranates, tomato and grape juices pleased with the connoisseurs of natural products from Soviet times. Today, the company CJSC BakuKonsenv launched a program to increase production facilities at its factories for the production of juices, nectars, jams and jams. Owners of the plant 01.10.2012, in Noginsk (MO), another new plant opened (LLC "Telly Canned") and put into operation two new production lines with a capacity of 3000 l / h each (the volume of investments in the new equipment park exceeded 2.6 million euros). The plant was installed a new line on bottling juices and nectars, the highest world-class from the Italian manufacturer - AMS Ferrari, which allowed not only to increase power, but also fully automate the filling process.

Companies CJSC BakuKonsenv, currently owned 3 factories: in Baku (Azerbaijan), in Ganja (Azerbaijan) and in Noginsk (MO). The global steps towards the expansion of the production capacity of the company are associated with the growing need of the market in new quality juices and nectars across the country and the leadership of the TELLI brand, Telli Gold, "Granai Garden", "Gulnar", "Azeri-Grand", " Golden grenade "in the segment of juices both in premium and economy class. We hope that our company will maintain leadership in the segment of pomegranate juices and will please you with the unsurpassed quality of our product.

According to BakuKonsenv CJSC, the share of its juices in the Russian market in 2011. amounted to 12.3%. The increase in production volumes only in the first half of 2012. in relation to the same period 2011. amounted to 23%. The rapid growth of production is due to an increase in the growth rate of the market itself.

Business

Leyli.

Tea, coffee and non-alcoholic drinks

Leyli's production capabilities allow to produce useful pomegranate bio juices of direct spinning, as well as nectars and drinks based on pomegranate juice, while maintaining all the healing properties of fresh grenade fruits. Pomegranate Bio Juices Leyli are made without adding sugar, preservatives, flavors and dyes, which guarantees the consumer high quality of all products under the LEYLI brand and its healthy properties.

Leyli is the first brand Bio of pomegranate juices that produces:
100% natural pomegranate juice only direct pressed;
Garnet juice not from concentrate;
Pomegranate juice in three types of packaging: in original glass bottles, packaging tetrapak, PET packaging;
Other 100% natural drinks are the classic tastes of the lemonade "Diushes" and "Tarkhun", as well as a new line of drinks "Sherbeta" (Rose, Basil, Lemon Grass, Lavender). All drinks are made without sugar (on fructose).

To ensure high quality products and strengthen its market position, Leyli has chosen the most modern filling plants for bottling juices and beverages in different countries of the world and united their best practices, technology and production capacity. All this will allow Leyli to become a trading brand of pomegranate juice No. 1 in the world both by manufacturing technology and in a variety of style and design.

Laying 100% Pomegranate LEYLI Direct Juice
The bottling of a 100% pomegranate bio of the LEYLI straight press juice occurs in Azerbaijan - on the homeland of the grenade. The plant for its production is equipped with modern European equipment for the processing of garnet fruits, production and bottling of pomegranate juice. The factory was laid in October 2009 with the participation of the President of Azerbaijan Ilham Aliyev and his wife Mehriban Aliyeva. The plant was commissioned on October 30, 2012 also with the personal participation of the President of the Republic of Azerbaijan Ilham Aliyev. The factory races laid 700 hectares of pomegranate plantations, from which about 4,000 tons of fruits are collected annually. For 4 years, international specialists monitored the conditions for growing pomegranates, and as a result, the BIO certificate was issued as a result of the plant.

Filling 100% pomegranate nectars and sorbets.
LEYLI Pomegranate Pomegranate with a 30% pomegranate content is made at the factory, which is equipped with advanced high-tech equipment that has no analogues in Russia. Production uses only the direct spin pomerate supplied from Azerbaijan. At the same plant, solebets and carbonated leyli beverages are bottled.
The plant has a unique line of aseptic filling line for the domestic market, which allows LEYLI pomegranate spilling with a 30% content of direct pressed and beverage juice in PET packaging. There is an erroneous view that drinks in PET packaging are poor quality, cheap products, so According to preservatives, artificial flavors and dyes. Indeed, until recently, the technology existing in Russia did not allow to produce high-quality natural drinks in PET packaging. Leyli for the first time in the domestic market uses aseptic filling technology - this newest method allows 100% natural nectars from a direct spin juice in PET packaging without the use of preservatives and with minimal heat treatment, while maintaining all the beneficial properties and product qualities of the product. Cold aseptic bottling block, which is installed in a special sterile room. This technology is considered the most advanced and complex in the industry. It allows you to abandon the use of harmful to the health of preservatives, and at the same time provides nectars for a long time of storage. According to the same technology, the line of unique beverages - non-carbonated Sherbetov "Rosa", "Lemon Grass", "Basil", "Lavender" "

Technical control in production is ensured not only by computers, but also highly qualified specialists. For high quality products and its nutritional safety, the factory quality control service is responsible - a multi-stage system provides input control of raw materials and all materials used in the production of materials. In addition, continuous monitoring of all parameters of technological processes is carried out, and multiple product tests are carried out at various stages of production and storage of ready-made drinks. The laboratory complex of the plant complies with the requirements of the international standard ISO / IEC 17025, which is confirmed by the accreditation certificate. In addition to the state standards adopted in Russia, the global standard of the NASSR is being implemented.

Spreading carbonated drinks Leyli

In an effort to expand the range of products and satisfy the constant demand of consumers for carbonated drinks, the company produces a weathered 100% natural drinks based on pomegranate juice, original oriental sherboats, as well as popular Lemonades "Diushes" and "Tarkhun." The carbonated drinks under the trademark Leyli are health beneficial products created for the pleasure of consumers. They are produced by 100% of the natural ingredients on modern technology, which allows you to preserve the beneficial properties of the original natural raw materials. Leyli carbonated drinks do not contain preservatives, flavors and dyes.

For the first time in Russia, Duchess and Tarkhun under the trademark of Leyli are made on the basis of natural fructose and without the use of sugar, so they have a limited shelf life (only 1 year).

Production and filling of the ORGANIC LEYLI series of organic juices Organic LEYLI are the juices of direct spin, made of environmentally friendly raw materials in compliance with the strictest technological requirements. Organic Leyli juices are produced without the use of artificial ingredients, and the processing process of source natural raw materials is minimized, which ensures the safety of all the beneficial properties of fruits and berries. Thus, the Organic Leyli juices are not inferior to fresh juices prepared at home. The production line on which the LEYLI ORGANIC premium-class juices are obtained by direct spin, corresponds to the International Aijn Code of Practice. Special technology is aimed at maximum preservation in the process of processing natural properties of natural fruits and berries. Specialists of the company provide a well-established technological cycle, at all stages of which occurs hard control of the ecology of products.
For the manufacture of ORGANIC LEYLI juices, only the best varieties of berries and fruits grown in strict accordance with international environmental standards manufactured products under the Bio brand are used. Such standards are prohibited from use at any stage of production nitrates, pesticides, genetically modified components, growth hormones, as well as preservatives, food additives and dyes. Only in this case, the products may have ORGANIC marking.

Business

Base

Tea, coffee and non-alcoholic drinks

The company for the production of juices "Base" was established in 2009 for the manufacture and deliveries to the Russian and neighboring countries of natural juices and high-quality nectars. Juices and nectars of trademarks "August" and "garden edge" were designed specifically for our company and are the main product of production.

Business

Grant

Tea, coffee and non-alcoholic drinks

The Grant Company is an initiative and serious swimmer in the juice market. We present a wide range of 100% of the natural juices of the straight press of the brand Grante. Grante juices are made at the plant Aznar-innovative modern complex of a closed cycle (Geocha, Azerbaijan).

Grante juices are distinguished by the same taste and high content of nutrients. The flagship of the glass range of Grante is a 100% pomegranate spin juice. Its uniqueness lies in the incomparable pomegranate taste and the maximum saturation of the juice with the useful substances. The secret of the impeccable taste of the Grante juice is the grenades that we collect on our own plantations in the city of Geocha, the pomegranaya capital of Azerbaijan. Geocha grenades are considered to be one of the best in the world. Grante has a wide range and is constantly updated with new popular tastes.

Grante juices are widely represented in many countries of the world: USA, Canada, Russia, Belarus, Kazakhstan, Europe (Czech Republic, Hungary, Poland), Australia and others.

Business

Dana and Co.

Tea, coffee and non-alcoholic drinks

Dana -Hellious goddess of water in Slavic mythology, giving life to everything alive. Eternally young beauty girl river, mesmerizing his cheerful song. She and the tired traveler goes, and the wound omoet, and, climbing the sky, falls his fellow rain on the green valleys.

The basis of life on earth is water. The basis of the entire line of products of the company "Dana" is water from the artesian well, which has come to us from the Staterland depth, purest and saturated with minerals. Natural, natural mineralization Water does not need artificial saturation and does not require additional filtering. Artesian source with mineral natural drinking water is located in the green area of \u200b\u200bthe Moscow region, in the city of Zelenograd. Doing all that water does not lose their unique properties and fell to people as useful as nature created it, we organized production directly at the well

Business

Incos - Concentrated Juices

Tea, coffee and non-alcoholic drinks

Deliveries of natural and concentrated fruit and vegetable juices and puree from around the world for the customs union food industry enterprises. Basic warehouses in Moscow, Novorossiysk, Minsk, St. Petersburg. Organization of delivery throughout the TC. In the food market since 1999. Without the restriction of the minimum batch. We are pleased to communicate.

Econom.

Absolute Nature.

Tea, coffee and non-alcoholic drinks

Group of Companies ABSOLUTE NATURE.
To date, these are two dynamically developing areas: premium juices and drinks and confectionery.

The structure of the company:
- production is located in the Leningrad region,
- Central office in St. Petersburg
- representative office in Moscow

The main principle of Absolute Nature is the use of natural raw materials, without the use of synthetic fillers, flavors, emulsifiers, stabilizers, dyes, etc.

High and stable product quality confirmed by gold medals of international competitions at the exhibitions "World Food Moscow", "Prodekspo" and the obtained titles "Product of the Year" and "Best Product of the Year" in 2006, 2007, 2008, 2009. 2010 and in 2011, Diploma "For promoting the idea of \u200b\u200ba healthy nutrition in the Russian food market," numerous thanks to buyers.

Econom.

Alsu

Tea, coffee and non-alcoholic drinks

Alsu LLC has its own production in the Altai Territory. Successfully produces natural juices, nectars and drinks. Implements them in Russia and neighboring countries. The production uses a sea buckthorn ber grown on its own plantations in the Soviet region of the Altai Territory.

Econom.

Balkan Enterprise

Tea, coffee and non-alcoholic drinks

The company "Balkan-Enterprise" offers you our own products of our own production: ketchups, sauces, tomato paste under the logo "Balkans", produced by original Bulgarian technology.

All products of the company are made from environmentally friendly products, natural ingredients and is characterized by good quality at an affordable price!

Careful combination of components, spices and spices gives products "Balkans" exquisite and unforgettable taste and aroma.

An important factors in the production of tomato products are water used by our company, it passes cleaning through 3-level titanium filters with subsequent bactericidal processing.

Econom.

Human gifts

Tea, coffee and non-alcoholic drinks

Agricultural consumer processing cooperative "Gifts of Nature" welcomes you.
Each region of Russia is a separate, very interesting world, which is filled with wonderful and unique places, historical attractions and numerous monuments. Such features have one of the regions, located in the center of the European part of the Russian Federation, is the Republic of Chuvashia. It is here in 2007 that our cooperative SPPK "Gifts of Nature" was created.

Initially, we provided services to the population for the cultivation of fruits and vegetables, and also procurement in the population of vegetables and fruits, in order to further process them. In early 2011, our company has established new modern equipment of the European level for the production of non-alcoholic carbonated drinks and juice products, as well as equipment for processing and bottling of milk in glass block.

Located on 10 hectares of the Earth, our cooperative "Gifts of Nature" is away from the urban influence and fuss, in the environmentally friendly natural zone of the Yadrinsky district of the Republic of Chuvashia. Within a radius of 35 kilometers, there is not a single industrial enterprise and a single major motorway. Production is carried out with the maximum observance of environmental and hygienic standards.

The release of exceptionally quality products is ensured by the use of only high-quality raw materials, the use of modern technologies and equipment, automated production, permanent laboratory control of raw materials and finished products, as well as qualified personnel.

Today we are with great pleasure we offer you our range of products!

Econom.

Lotus capital

Other products

The main activities are: delivery of food in factory facilities, restaurants, hotels, network coffee shops, catering companies, as well as the supply of the necessary raw materials in confectionery production and mini bakery. The company has its own transport and warehouse complex with a total area of \u200b\u200bmore than 1,000 square meters. m. with differentiated equipment for storing foods according to conditions; Central office with purchasing departments, marketing, sales, financial department and accounting. The Unified Information System and Professional Standards of Work allow us to provide our customers with free shipping in Moscow, marketing support, operational control over the fulfillment of their orders and imports of any of those interested in special procedures. The warehouse works from 8.00 to 18.00., Has its own technique that provides loading and unloading operations. Marketing and procurement departments conduct constant monitoring of suppliers and marketing research on market analysis, which allows us to always be on top of buying demand. The Lotus Capital is actively developing its regional network for all trade directions. Company
Cooperate more than with 1000 clients in Moscow. In the range of firms more than 1,000 commodity positions that are constantly present in Moscow warehouses. The company produces high-quality juices, nectars and drinks from local fruits and vegetables, distinguished by a special taste. The latest technologies of the company "Tetra Pak", the use of a cold clip method, bottling products in aseptic packaging "Tetra Prism Aseptic", allow you to bring to the end user a fully saved flavor and vitamin gamut of ripe fruits in a pristine video, coffee and non-alcoholic drinks

Our company engaged in the manufacture and filling of the juices of the Morsok trademark, works in the food market for more than 10 years. Thanks to the experience gained during this time, our company has expanded the range and contacts with different regions have been established. We are one of the few in Russia and the only manufacturer of vegetable juices from natural raw materials in their republic, thanks to which we have achieved high quality products and stable deliveries.
The range of our enterprise consists of juices lined in glass block with a capacity of 0.33 and 1.0 liters:
 Cute juices and carrot fruit;
 Pumpkin juices;
 Rosehip juices;
 Tomato juice;
 Apple juice.
We are planning to expand the juice line for you to expand yourself to our company to meet the needs of our and your buyers.

Free.

"Chechen Mineral Waters"

Tea, coffee and non-alcoholic drinks

"Chechen mineral waters" is a team of young professionals, clearly set goals and a clear strategy. Today, Chechen Mineral Ltd. is a modern high-technological enterprise with full automation of all processes and auxiliary operations that allow producing high quality products. The company is one of the most modern in Russia. It has equipped the equipment of aseptic filling of juices in Patar (KHS Germany), which is operated only at two factories in the Russian Federation. The total manufacturing and warehouse area is 14.5 thousand km. The productivity of the plant is 150 million bottles per year. Thanks to the commissioning of the new enterprise in 2014, 80 jobs were created, and tax deductions to the budget of various levels are already more than 100 million per year. Chechen mineral water is the only exporter of food products outside the Chechen Republic. The company's products have not once received gold medals at the international food exhibition PRODEXPO. There are about 77 positions in the company's product line.

In this article:

According to the total crop, Russia ranks 5 in the world, so the production of juice is a cost-effective business (in other words due to the available raw materials).

The demand for the product is obvious, since more and more people prefer a vitaminized and natural drink. On the example of the manufacture of apple juice, we consider in more detail the features of the functioning of the mini-plant.

List of organizational moments to create a mini-plant

When organizing a natural juice manufacturing business, it is recommended to make a choice in favor of organizational and legal form - LLC. Such a business format will contribute to the easiest to delimit the responsibility of the founders, and attract investors will not be particular problems. As for the choice of tax form, at the initial stage of entrepreneurial activity, it is preferable to choose a simplified system (15%). Further, in the case of effective and profitable development, it will be more expedient to go to the case.

In the process of organizing an enterprise, it should be guided by the following code of activity OKVED: 15.32 "Production of vegetable and fruit natural juices."

In case of obtaining positive results, a sanitary and epidemiological conclusion is issued.

Stages of production of natural apple juice

The technological scheme for the production of apple juice is presented in the following figure.

Juice production starts from the collection of berries, in our country it occurs since August and up to late autumn, exceptionally manually. It is noteworthy that apples for juice are assembled not only from the trees, but also from the ground. So-called padalitsa Suitable for production. Along with this, it is forbidden to use rotten, damaged and unripe fruits. The last variety of apples is characterized by a low concentration of sugars, juice of them will get a little and it will be very sour.

Ripe fruits are poured into wooden boxes and with the help of a loader are placed in cargo cars, which will deliver ripe fruit to the plant.

Torn apples no longer get moisture, but only lose it. That is why the juice in them becomes insignificant, but still less (every minute should be in the account). Upon arrival on the territory of the plant, the raw material is shred into special bunkers (capacity up to 200 tons of apples), which are made of stainless steel.

Consequently, the fruits in them within 24 hours are not oxidized. Next, powerful streams of water pushed apples on the grooves directly to the production workshop for primary cleaning.

The jets take leaves, branches and other garbage.

For such water trenches, fruits are delivered to washing, because the fruits need to be laundered from dust and different contaminants, including chemicals. After all, often apples are sprayed with a variety of protection products from harmful insects.

When beautiful and juicy fruits selected, they are sent to the crusher, where the many hammers crushed fruit. Grinding apples come under the press in which the rotating drum squeezes the mixture of almost dryness received in it.

Thus, opaque pressed juice is obtained. The peel and seeds are burned and sent to the feed of the cattle.

Then the resulting juice is sent to the pipes on ultrafiltration.

The unit is filled with a plurality of thin tubes from the membrane, which in structure can be compared with a small porpaphone. Juice under pressure is passed through the membrane, so even the smallest particles of the pulp are visited in the membrane, and the purified juice passes on. The resulting transparent juice is sent to vacuum-evaporator.

This specialized equipment is equipped with a juice supply and steam, where the liquid is heated, but is not communicated to a boil.

In vacuum, the liquid from the juice evaporates together with the aromatic-forming substances.

The juice that was deprived of the water begins to thicken. The received VioPar begins to condense - water is discharged into the lower part of the tank, and the "aromatic pairs" is directed up into the condenser, where it turns into a liquid.

At the exit, the composition is obtained that resembles a consistency of thick honey. This is concentrated apple juice. Ready-made fragrant-forming substances are a transparent liquid that has a pronounced fruit smell. Next, concentrated apple juice is bottled on the barrels.

In this form, it can be stored for a long time, because the smaller in the water product, the more difficult it is to multiply by bacteria. Similar juice without fears are sent to other countries.

The preliminary stage of bottling juice by packages is its dilution with the once evaporated water. The concentrate is mixed because it can be separated.

Also, its sample is undergoing laboratory analysis for compliance of the content of substances established by the standards.

The high percentage of dry soluble substances indicates the need to add an increased amount of fluid. In the clarified juice, meat particles should not contain, so it is bred with a small amount of fluid and look at the resulting structure.

Next, the safety of juice is investigated by placing small portions of juice into the thermoshkaph with a temperature of 36 C. - optimal for the development of various microorganisms. If the juice contains bacteria, yeast or mold, then in the nutrient medium they will begin to multiply, and they can be seen with the naked eye. After receiving satisfactory results in the laboratory, the juice can be restored, i.e. add water to it (aromatic forming substances).

It is extremely important to comply with the proportion and add as much water as it was removed. The proportions are as follows: 6 liters of the flavor is quite enough for 100 liters of juice. It remains to pour ready-made juice on packages and attach covers to them.

Specialists determine the quality of juice in the following parameters: color, taste, flavor. The finished product should be transparent and not acidic, have a brown tint and apple fragrance. If the sample meets the specified requirements, the party goes for sale.

Business plan for adjusting the technological line of apple juice

1. We draw a production workshop - choose the room

In a rented or acquired building, the total area of \u200b\u200bthe intended production workshop should not be less than 150 square meters. The spacious room establishes the production line, there are places for storing the initial raw material base.

It is also necessary to equip the warehouse of finished products.

On the availability of household premises for employees of the enterprise should be taken in advance, as well as about the office. In case of limited financial capabilities, it can be placed directly on the territory of the enterprise.

Compliance with legislatively established standards is controlled at the legislative level with relevant services. This is especially true of fire-fighting regime. In this regard, choose the room for the production workshop is preferably beyond the city. Saving rent and utility payments in rural areas is obvious.

2. Acquire equipment for the production of juice

The cost of the production line on average is 2 500 000 rubles.

Costs can be significantly reduced by purchasing used equipment.

The production line of juice production in liter package consists of:

water treatment systems with the presence of special filters for water purification;
wash equipment;
tanks for mixing juice and various additives;
homogenizer, heat exchanger and pasteurizer;
apparatus for creating packages and bottling juice.

Often, the production line has electronic control, which will in turn, to save on pay for workers of the plant.

3. We select personnel and buy the feedstock

The raw materials for the manufacture of a finished product in the amount of 35,000 liters are the following components:

sugar - 8,000 rubles;
fruits - 626,000 rubles;
various additives (provided by GOST) - 4 000 rubles;
materials for packaging - 25 000 rubles;
cardboard boxes - 7,000 rubles.

Total: 670,000 rubles.

One production line of juice for a working shift has the ability to recycle about 4 tons of finished products (1,600 liters). Thus, the monthly generation can be about 35,000 liter packages.

At the initial stage, 10 people will be quite enough for servicing one production line, not counting 5 people of the guideline. In indispensable conditions, the inclusion in the staffing schedule of technologists, which will monitor the health of the technological line, as well as the implementation of a number of GOST requirements, sanitary and technical rules.

The magnitude of the monthly fot workers will be equal to 238,175 rubles:

The main photo is 164,000 rubles;
Additional fot - 11 000 rubles;
Taxes on Fot (36.1%) - 63,175 rubles;

Main monthly costs:

Raw materials and additional materials - 670,000 rubles;
Utilities - 10,000 rubles;
15 employees salary - 238,175 rubles;
Expenses for production needs (39% of the phot) - 92,888 rubles;
Rent a building and current repair work - 65,000 rubles;
Shop costs (50% of the phot) - 119,088 rubles;
Losses from marriage (4.5% of workshop costs) - 5 359 rubles;
Expressive expenses (5% of workshop costs) -5 954 rubles;
Depreciation of the technological line - 8,000 rubles.

Total direct costs (P / P 1-5) -1 076 063 rubles.

Total additional expenses (p / p 6-9) - 133,042 rubles.

Calculate the main economic indicators and determine the effectiveness of the project

Planned cost (direct + indirect costs) \u003d 1 076 063 rub. + 133 042 rub. \u003d 1 209 105 rubles.

Full cost of finished product \u003d Planned cost + planning profit (20% cost) + income tax (15% profit) \u003d 1 209 105 rub. + 241 821 rub. + 36 273 rub. \u003d 1 487 199 rubles.

The cost of processing (planned costs less expenses for feedstock) \u003d 1 487 199 rub. - 670,000 rubles. \u003d 817 199 rubles. Greatness of products \u003d 817 199 rub. / 35,000 bottles \u003d 23 rubles.

We define the average price of 1 packing of juice. Suppose absolute (100%) sales of manufactured products and the corresponding amount of profit. Thus, the price considering costs will be equal to: C roses. \u003d 23 rubles x 2 \u003d 46 rubles.

Calculation of profitability indicators, profitability and efficiency of production in general

The income from the sale of the finished product \u003d retail price x volume of release \u003d 46 rubles. x 35 000 pack \u003d 1 610 000 rubles. Available from the implementation of the monthly volume of the production of packages of juice \u003d income - planned cost \u003d 1,610,000 rubles. - 1 209 105 rub. \u003d 400 895 rubles.

Monthly net profit (minus income tax 15%) \u003d 340,760 rubles.

Profitability of products \u003d profit from sales / cost \u003d 400 895/1 209 105 \u003d 33%.

Profitability of production \u003d profit from sales / cost of processing \u003d 400 895/817 199 \u003d 49%.

Thus, on the basis of the above calculations, it is safe to declare that the production of apple juice is a cost-effective and profitable type of entrepreneurial activity.

On a note!

It is also possible not to produce concentrated juice, but to buy it. In our country, deliveries from China, Brazil, Iran, Turkey and other states in our country. The mini-plant will be preferable to cooperate with intermediaries than working directly with a large manufacturer.

In this case, there is no need to acquire a number of expensive installations, you can only be limited to tanks for mixing additives, apparatus for outputting packages and packaging of the finished product.

Possible sales of apple juice

The first batch of apple juices is more advisable to supply in grocery stores, kiosks, shopping points and small supermarkets. The intentional decline in the cost of the product for a short time will be interested in consumers and will allow us to appreciate the taste qualities of the novelties.

Conducting shares or special proposals will make a similar effect.

Young companies extremely undesirable to direct all the forces on entering large networks of federal significance, since there are all chances not to withstand the competition of experienced market participants. Relevant costs will be able to become an unbearable article by the expenditure part of the budget. Therefore, it is necessary to enter the market gradually, with each month accepting the following active actions to strengthen authority:

advertising in the media, Internet and on television;
conducting an independent examination with the obligatory announcement of its results; - product packaging in high-quality and bright tetrapak;
active use of outdoor advertising tools, etc.

The direction of effort to a specific region will allow you to quickly get used to it and conquer the market position.

Further, you can gradually expand the range of products, specializing in the manufacture of tomato and orange juice, multivitamin, etc. Recently, more and more consumers prefer glass containers, as they wish to visually perceive the purchased product. There is also the opportunity to establish the production of premium-class juices (so-called vintage), when exceptionally selected raw materials are used in the production process.

In this article:

The official date of the foundation of the modern domestic market of juices is considered to be 1992. It was at that time that the population saw on the shelves stores colored cardboard packaging. The manufacturers in turn began to master fundamentally new technologies at that time.

Based on statistical data, the Russian market of juice today is one of the most dynamic. Despite the slight reduction in its growth rates in 2008, there are currently positive dynamics.

Comparative volume of juice consumption

According to some experts, the juice market is not saturated, since 24 liters per person per year is extremely low. For comparison, consumption in European countries are presented in the following image.

As for production volumes, our country ranks 4th around the world after the United States, Germany and China. In 2012, our compatriots drank more than 2.5 billion liters of juice, which in cash equivalent is about 2.5 billion dollars. The volume of the Russian Federation of 2013 juices in physical terms amounted to 3.4 billion liters. Recently, the level of demand remains at the same level, consumers prefer cheaper substitute goods or new vegetable juices-mixes (celery, carrot, etc.)

The influence of income of the population on the decision to buy juice and preference

The following photo presents the ratio of the volume of one-time purchase and income level of the population.

The consumption of residents of the largest cities of fruit juices per capita is almost identical to the European level. The demand for vitaminized drinks in the province is not so developed.

Preferences of domestic consumers are presented in the next diagram.

Producers of juices in Russia and their market share

One of the distinguishing features of the modern market is no absolute leader. The strong positions are occupied by the juices "kind" (Multon), "Fruit Garden" (Exo Lebedyansky), "My Family" (Nidan), "Favorite" (Wimm-Bill-Dann) and others.

The structure of the production of juice products as of 2013

To date, there is a tough competition on the market against the background of slow down growth rates, so all its participants are guided by the cost of reduced costs and increasing a number of profitability indicators not to the detriment of the product quality.

Healthy competition leads to positive changes in the market, manufacturers are in constant search for new tastes, expand the range and thereby attract consumers.

Mixing in demand tastes with not quite familiar exotic, has become a good habit. Elderly leaders have been left apple, orange and tomato juice for more than 10 years.

The structure of the production of juice products is presented in the next diagram.

Large manufacturers in the manufacturing process use ready-made imported concentrate. Units are engaged in self processing. Already today received its development of fashion for juices, so the prospects for the development of the market are very encouraging.

Despite the positively proven classics, every year more and more new products appear. Currently, consumers appreciated the line of vitaminized juices. Also expanding the taste palette of Morse - a favorite national drink. For a kind of know-how, you can safely pick up cereal cocktails and fruit purees and juices for children with fundamentally new tastes.