Label "That's what attracts us, intriguing, it has to itself first of all ... and transparently hints at all the advantages and disadvantages of the product. No one can tell about the product better than the label - provided that you will know the rules for its reading.

Labels - what do we know about them?

There were no labels on the Russian goods until the 19th century: products were consumed without them. Of course, even in the Middle Ages, the pharmacists marked the bubbles with labels, and the workers indicated the type of fish.

Modern labelsthere have been with the development of the market and the emergence of competition. The seller to raise sales, was forced to decorate the goods to "stand out from the crowd."
Today the popularity of goods depends on design and packaging. The more attractive for us the label, the higher the likelihood that we buy this particular product.

The meticulous buyer will study the label from beginning to end and decide to take the goods or not. And the inattentive will check the product for the taste of at home, and only then make a certain conclusion.

The rules of good tone oblige the manufacturer to have the most important information in the visibility zone:in the center and in the upper right corner of the facial side of the packaging. However, most often the basic properties of the product are printed with small fonts in the most distant corner: the entrepreneur is more important than profit!

Label: What should pay attention to first?

1. Appearance of labels

An experienced manufacturer does not regret money on a stylish design and high-quality packaging of goods. He knows: this is a business card of his product, and fuzzy letters buyers scare away.

2. Product name

It must be necessarily in Russian, even if it made it in China. The name of the product is not his brand. Under the brand "Tastyevo" can be implied and sweets and oil. So on the label must be name: Cottage cheese, cottage cheese, sour cream, etc.

3. Composition

Do not forget to look into the composition. On imported goods in the list of ingredients, all components are written in descending. Russian producers are free to write the composition as they will make up. You should be alerted only an excessive abundance of ingredients. Do not forget that high-quality products are prepared with minimal food additives and preservatives, although they lose from it on the shelf life.

4. Shelf life

At all, without exception, food labels must be affixed year, month, day, It is desirable and an hour of manufacture, and in addition, a method for storing this product (temperature, humidity) is indicated.

The absence of the shelf life "can allow" only cereals, salt, sugar, vinegar and chewing.Although the date of production should be on them. For products, packed hermetically, the deadlines are set separately - before and after opening the packaging. On labels of perishable products, it is necessary to have an inscription: "Use before ...".

5. Address manufacturer

The manufacturer, respecting himself and its buyers, always writes on its label coordinates: S.tranu, city, mailing address, as well as a phone for complaints. If there is no one on the label, it is worth thinking: do you need a product produced by unknown by whom and is unknown where?

6. Calorie and value

At this point it is worth paying attention to the construction lines and those who seek them to become. Proteins, fats, carbohydrates, vitamins, trace elements, caloric content of 100g product - Without this, the label cannot be called it. Even better, if each of these components indicate the percentage of the daily rate of consumption.

7. TU and GOST

In 2003, Tu - technical conditions came to replace the Ghosts. Their main disadvantage is that each manufacturer has the right to develop his own that, and therefore, the same product from seven different manufacturers will be completely different in taste and composition. The mark of that or GOST must be present on the package, because the technical conditions are regulated by the composition, storage conditions and basic requirements for the finished product.

Label: What is good, and what is bad?

If the label indicates the inscription: "The product is developed in conjunction with the Institute of Food Rams"or "recommended by the Institute of Nutrition," this means that the product has passed laboratory and clinical studies, its quality is guaranteed, and in case of detection of any inconsistency, it will also be excluded.

Sausages, sausages

Today, natural meat in such products is almost no: His place was firmly taken by soy. The sausage has the right to be called pork or beef only if it consists of more than 50% of this meat.

Meat I. canned fish

Today, their shelf life has decreased, and the quality suffered noticeably. You can choose normal canned food with trial and error. Be sure to pay attention to the composition. In good stew, meat is at least 60%, and fat is not more than 30%.

Wines

In addition to the manufacturer's address and the date of manufacture, the wine label should be information about the volume of the bottle, percentage of alcohol, origin and beverage class. And also - the production region, method of consumption, grapes.

Wine lovers do not advise buy an unfamiliar bottle with a sticker on which more than three colors are present. And all because High-quality wine usually has a "unbroken" label.

Milk products

On dairy products must be contained information about their fat, production method(normalized, removed, hydrated), thermal processing (sterilized, pasteurized) and shelf life.

A good creamy oil from "low-cost production" is also easy to distinguish: it is not less than 85% fat.

Juices

The word "juice" may be called drinks, In which natural juice is at least 40-50%. Where less juice, manufacturers put an inscription on the label - nectar - juice diluted with water and added sugar substitutes.

Spices and seasonings

Spices are best bought in solid form and grind them at home.Or acquire in large markets: there is almost excluded fake. The stores of spices and broth cubes are complemented by cheap mixtures and other "chemistry." Especially neat need to be when buying ground nutmeg, black and white pepper.

How to read a label?

1. Mysterious letter E

Under this letter hid natural and artificial nutritional supplements: dyes, preservatives, stabilizers, baking powers, emulsifiers. They complement the taste of the product and prolong its shelf life. Most of these additives are allowed by the Ministry of Health of the Russian Federation ( the exception is E-121, E-123, E-240, E-924A, E-924B).

However, their consumption should be limited during pregnancy and breastfeeding period and absolutely exclude in the nutrition of children up to three years.

Carcinogenic E: E-103, 121, 123, 125, 126, 130, 210, 213-217, 240, 330, 447

Allergenic E: E-230, 231-232, 239

Leading to diseases of the gastrointestinal tract E: E-171-173, 221-226, 320-322, 338-341,407, 450,461-466

2. Medals and awards

The more medals on the packaging, the goods are better. It is noted that in six months after the start of release, the product quality is reduced.

Pay attention to how the award is dated: if in the yard of the 2010th, and the competition was held in 2006, then be proud of it at least strange. Most likely, for such a long time, the product has changed.

3. Barcode

There are two bar coding systems in the world: US-Canadian and European. They differ in the number of numbers: in the first 12, and in the second - 13. The first 3 denotes the national organization in which something or another enterprise is registered; Other 6 - number of the enterprise or product owner; The following 3 is the type of product; Last - control.

There is a myth that in the first two-three digits you can determine the country of origin of the goods. This is not quite so. For example, there are global corporations that can be registered both in Moscow and in America, and the country of production must be specified on the label elsewhere.

Harmful labels

Never warm up and do not defrost products in packaging with labels! Harmful substances easily penetrate food.

Expert: Olesya Voloch
Candidate of Biological Sciences, Nutricist

The labels perform two important functions - to tell the consumer, which is contained in the product, and to cool it to this product.

All that should be on the labelregulated by law . But the packaging design leaves the manufacturers to the scope for creativity, so often useful information is in the corner, and selling - before your eyes. We tell how not to miss anything important.

What, actually buy?

To find out what exactly you have been in hand, look for the technical name of the product - usually indicate it on the back or side of the scene. Most likely, it will be cumbersome and very formal, something like "drinking milk with juice, enriched with probiotic cultures, vitamins and minerals, with mass fraction Fat 1.2%. "

This name is the real name of the product., under which it is certified and allow for sale. It is especially useful to read it when there is only logo and selling slogans on the front of the packaging. For example, in a jar with a beautiful image of fruits and the inscription "100% natural" may not be juice, but nectar (mixture of concentrated juice, water and sugar).

What inscriptions on the package can be believed?

Collible inscriptions like " Useful breakfast"," Improves digestion "," Culturehealthy nutrition»Call" statements about the distinctive properties of products. " They are three species:

1. General

By law, any information on the package must have confirmation. To apply for confirmation documents anyone can, and the manufacturer must provide them. Therefore, brands like general emotional statements that are difficult to challenge. Slogans "The element of a balanced diet", "cooked with love", the "freshness explosion" is written solely in marketing purposes.

2. Functional

If the application meets the question "How does this product act on the body?", It is considered functional. For example, "improves intestinal microflora", "strengthens dental enamel", "antioxidant protection".

Such statements are always based on the composition of the product and must have iron evidence. In Russia actsGOST about functional foods and ingredients , in which the influence on the body of different substances is written. "The manufacturer can enrich its product with these substances and indicate the packaging of their properties. For example, to declare that the product supports immunity, companies need to add ingredient to it containing vitamin C, "explains Olesya Voloch.

Read functional statements is the easiest way to understand what benefit the product can bring.In most cases, manufacturers comply with the law and write on the packaging truth. This is especially true of large companies that value the reputation and followed by regulators.

3. Content

Such statements are used to focus on some ingredient or its absence: "contains vitamins A and E", "without cholesterol" and so on. In most cases, these slogans are truthful. But there is one statement, so popular with consumers that companies are ready to risk and give false information. We are talking about the inscription "without sugar."

From the point of view of the law, the products without sugar include those that contain less than 0.5 g of any saccharides (sucrose, fructose, lactose and others) per 100 g of product. Some unscrupulous manufacturers violate the law and write "without sugar" on products, which contains added sucrose, but there is honey, grape juice, various syrups or fructose in pure form. It would be correct to write "without added sugar" - this is exactly what a more conscious company makes. Generally,if you want to limit the consumption of sugar - always read the composition.

On the product it is written that it is with the "black caviar extract." Really?

We look at the composition again. It should be indicated here all that is in the product, in descending order. In foodindustry There is the concept of "image ingredients" - extracts, juices and other bait for buyers.They are added to the composition negligible - just in order to write about it on the packaging. In this case, you will find them at the end of the composition. Exception from the rule is vitamins, minerals and bifidobacteria: they have a minimum permissible amount in the composition. If the substance is less, it is impossible to declare about its distinctive properties on the package.

All the best - always according to GOST?

The product can be made according to the State Standard or internal technical conditionsAnd it is always reflected on the packaging.

What is important to know about GOST:

1. They are periodically updated. Therefore, buying a product according to GOST, you can not always feel the taste of childhood.
2. Many categories of guest products simply do not exist.
3. They are not mandatory for execution (except when they refer to the technical regulations of the Customs Union).
4. GOST does not guarantee the most useful and the best taste quality of the product.

In other words,from the point of view of quality today there is no difference between the marks of GOST and TU.

How not to run into a spoiled product?

Manufacturers always laid an additional shelf life excess of what is specified on the package, but it is different for all products. On average, the "adult" food can be stored one and a half times longer than what is written on the package. Children's - two. This means that the probability is poisoned by delay lower than we think, but still it is. Therefore, it is not worth buying and there are products with the past shelf life.

In storage conditions, the main temperature. In stores often put sterilized dairy products in the refrigerator, although it is not necessary: \u200b\u200bany "tetrapak" can be stored when room temperature (before opening the packaging). At the same time, products that really need low temperature regime, turn out to be in warehouse boxes in the center of the hall - the staff do not always convey them in a timely manner to refrigeration shelves. thereforepay attention to the product storage temperature. If the store is stored incorrectly, it is better not to buy it.

As part of some ingredients are highlighted in color. What does it mean?

In 2018, Rospotrebnadzor releasedrecommendations for "traffic light" labeling. According to it, the amount of salt, sugar, saturated and transgins in the product shouldstand out with color (green - low content, yellow - average, red -high). While this is a voluntary initiative, but she has already followed somelarge companies. Already today you can buy ice cream, yogurt and other dairyproducts in packages with a visual composition.

Know who is the main enemy of the novice in proper nutrition? Marketers! Food manufacturers in hopes to sell more and quickly turn to these wonderful geniuses. And they perfectly cope with their work. Add inscriptions "without GMO", "dietary", "natural", "created by nature", "for children", "bio", "eco" ... and voila! The product can be sold not only for more expensive, but also faster. After all, marketers are always aware of the last trends on a healthy food, and in addition, research is regularly held on this topic. How to do right choice and buy useful food?

Your task is to include an internal anti-marketer in yourself, turn the packaging and look pretty much.

Unfortunately, advertisers are free to portray on the packaging almost everything they want. Whether there are inscriptions about pseudo-utility or pictures of imaginary awards, allegedly won in contests. All this "dust in the eyes" should not be interested in!

Exterior type of labels

The label of any product necessarily includes not only the name, but also a full composition, as well as the number of KBJU for 100 g. Buy products only with well-readable labels on which all this is indicated.

Another mandatory requirement for the label is the production / shelf life. Here everything is clear, overdue products cannot be eaten, even if they seem normal to you. The fact is that they may contain special additives, thanks to which they will maintain a decent view. But since the manufacturer indicated the shelf life, then it certainly should not go for him. This is especially true for milk and equal milk products. Therefore, it is not necessary to save the furnace to casserole from acidic cottage cheese, because It could already develop dangerous bacteria.

How to read product composition

Remember that the name of the ingredients in the list is indicated strictly in descending order. That is, if there is wheat and vegetable fat in biscuits from Bran, then these ingredients are much larger than bran and cereals. So, they are almost the same harmful as any other.

Composition and KBJA is taken to indicate 100 g.

How to choose dairy products?

Milk is better if it is 1.5-2.5% fat.

Pasteurized milk is treated at 70 degrees, which allows you to kill all bacteria, and save vitamins. This milk can be stored very little.

Sterilized milk is treated at temperatures above 100 degrees, which makes it possible to achieve a long storage. It does not have any bacteria as there are no vitamins.

Preservatives, emulsifiers, stabilizers ...

Preservatives are necessary for the spread of bacteria and obstacle product damage. Most often there are benzoic and sorbic acids. Moreover, sorbic is preferable and naturally benzoic. And better if the composition of preservatives will be only lemon acid, malic acid or salt.

Emulsifiers are most often applied in cases where it is necessary to create an effect of a fat smooth texture from the innocent products. The most common emulsifier is lecithin. A permissible additive that can even be useful. In natural products, it is also found. For example, in egg yolk.

I hope this information will force you more often to look into the composition, and you understand how important it is to read product labels! If you have any questions about some components, write them in the comments. Let's try to figure out!

If you have found a mistake, please select the text fragment and click Ctrl + Enter..

In order not to spend all the savings and do not take extra, we figured out. Now it's time to learn to read. Labels. When choosing a product, this is the first thing that you should pay attention (and not be lazy!).

1. Be attentive: Bright ORGANIC inscriptions, "dietary", "natural" no relation to the composition of the product do not have - you still better turn the packaging and won the packaging.
2. The ingredients in the composition are located strictly in descending order of their quantity in the product. That is, if there is sugar or vegetable fats on the label of the cake, then it is better to return it back to the shelf.
3. Also pay attention to the integrity of the label. Shelf life should not be written by a marker or handle. Carefully check that it is not overheated. Products on the packaging of which the composition is not written or is not readable, it is better not to take
4. Manufacturers often creep with the composition of the product to extend the shelf life and make it more. Therefore, today, almost in all products you will find dyes, flavors and preservatives. In Russia, only those substances that are allowed by the World Health Organization are used. But this is not a guarantor of security. Therefore, purchase only products produced under GOST - in them natural dyes and flavors.
5. IN food Industry Often used substances that are slow motion poisons. These include hydrogenated fats that are able to cause coronary heart disease, diabetes and even cancer. The hazardous additives can be included aspartame and saccharin - sugar substitutes encountered in sodes - which activate cancer cells. Avoid also marks "Fat Special Forces", "refined oils", Sodium glutamate (E-621), Sodium benzonat (E211) - this is undoubtedly opponents of healthy eating. Manufacturers, especially overseas companies, learned to mask hazardous additives under the cute names. So, Sakharin is hidden under the inscriptions Sweet "N'Low, Sprinkle Sweet, Twin, Sweet 10, and aspartame can be designated as sweatshirts, Slavilin, Sucraside, Nutrisvit.
6. Not all substances with E-encoding will be harmful. For example, Kurkumin's dyes (E-100) and riboflavin (E-101) are natural and absolutely harmless.
7. In fact, all harmful dyes, carcinogens, preservatives and flavors do not count in any article. Therefore, on your own learning, the question and make a list of additives that you want to see in the products you buy home.

The content of the article:

Currently, there are many different products on the counters of supermarkets. But, before buying something, first of all, you need to look at the label in order for damaged products to do not harm you. After all, in the products you can find many different additives and in large quantities. But, unfortunately, not all people read what is written on the label, in best case, they can only check the term of the goods.

Every year, people are more often starting to hurt with gastritis, hepatitis, food allergies, and this happens because they are not very attentive to that food that they use daily.
Recently, consumers have become much attention to paying the letter "E". What does it mean and why only harm from it?

The value of the letter "e" in the composition of products

Almost all goods in their composition have the designation "E", which is abbreviated by Europe. A few years ago, a European system of labeling of food additives was adopted. These additives are used to ensure that the products acquire the best color, taste, smell. They also contributed to the extent to preserve their qualities longer.

In fact, the classification of such additives is very big and remember everything is difficult. But allocate the most basic of which:

1. Support E 1 .. This group includes dyes, with which products acquire more impressive color. They are designated e 1 if the citrus dye is red, when bright red, written e 123, and if you see, e 128, then it's just a red.
2. Additive E 2 .. Denote preservatives, with their help increase the timing of the goods. And also they slow down the growth of fungi and mold. These include E 240 formaldehyde.
3. Such additives like antioxidants E 3 .. - care about that the products are preserved as long as possible.
4. E 4 .. Denote stabilizers. With their help, you can save the consistency of any product. These include starch and gelatin.
5. To preserve the good product structure longer, E 5 is used. - These are emulsifiers. With it, the tiles of chocolate look very beautiful and appetizing.
6. To strengthen the smell and the taste of the product add e 6 .. This is a very profitable additive, because buyers are undergoing a good smell and then buy it.

Reading the designation of the letter E, many people think that all supplements that have this letter are very harmful to health, but it turns out not quite so. There are also supplements with the letter E that useful. It is very often denoted by natural substances, they can be attributed to them: E 160 - Paprika, E 140 - chlorophyll and others in this way. They are based on spices, greens, vegetables.

From recent times, new names appeared on the supermarket shelves, which paid special attention to themselves. These are products with such a name as: "Cheese Product", "Kefir Product", "Milk-containing Product" they compared to natural products, It is cheaper, but they have a natural taste. This happens because products are made from cheap ingredients, and with the help of chemical additives, they make it attractive and affordable. On the label it is written, which is included in its composition, but the font is very small and not every buyer will want to read.

Scientists have conducted several studies as they relate to food additives and concluded that additives themselves do not harm the body. But, they react with other substances already directly inside us. And the saddest thing you cannot completely eliminate these additives from the diet. Because, at present, it is almost impossible to do it.

Dangerous food additives, which lead to serious diseases

1. Additives that cause malignant tumors: E103, E105, E130, E152, E130, E447;
2. We provoke an allergic reaction: E230, E231, E239, E311, E313;
3. Liver and kidney disease: E171, E173, E330, E22;
4. Diseases of the gastrointestinal tract: E221, E226, E338, E341, E462, E66.

How to limit yourself in the use of harmful food additives?

• We must try to avoid those products that have a very bright color.
• We must not forget to pay attention to the storage time, if they are too long, then the product necessarily contains additives.
• It is advisable to completely exclude from the diet chips, ready breakfasts, hot dogs and other products of this kind.
• Avoid products with inscriptions "without sugar", "light", degreased ", etc. In fact, it is necessary for advertising, but the goods are not at all as safe as it is written on it. For example, if on the label it is indicated that the product without sugar, then, most likely it can be there and small letters you can find a "sugar substitute." After all, most often such products are released for people with diabetes, so that they allow themselves some sugar. But using such an inscription, does not mean that the product has become useful, it remains dangerous and high-calorie.
• The same applies to other components, for example, pay attention to the quality and amount of fats, carbohydrates, etc. After all, no rare products may contain the so-called "trans-fats", which not only become the cause of obesity, but also other serious diseases.

What is dangerous children's products?

Recently, with a recent time on the labels it was possible to see three large letters: GMO, if we decipher, then it means genetically modified organisms. Manufacturers of domestic products must indicate, contains this GMO product or not. Very often, the inscription "GMO" can be seen on chips, sauces, tomatoes, canned corn, on products that contain soy. You can also often find this inscription on the goods of the American manufacturer. It uses well-known companies, such as: "Coca-Cola", "Nestle" and others.

The most sadly ones are not recommended to add any additives at all. But, GMO can be found even in some baby food. In the world there were such unpleasant cases that children died from eating with different additives.

Manufacturers baby food Be sure to use different additives and dyes. After all, if the goods are colorful and tasty (using taste amplifiers), he will like to children and attract their attention. Be extremely attentive to such products, because they can be dangerous for your children:

• Jelly candy, especially chewing gum, which adversely affect the children's body and on the digestion process.
• Different dry mixes for cooking jelly and jelly.
• Cuccats, which can fake, painting incomprehensible products with dyes in bright colors.
• Candies that are manufactured as home, for example, sheets on sticks, etc. They contain not only harmful dyes, but also carcinogenic substances.
• Sweet carbonated drinks that have an unnatural color.
• Miscellaneous cookies, which has color stuffing.

Doctors found that additives that are added to food products, not only harm to your body, but they can cause different diseases. Such additives include sodium nitrate, add it in order to keep it longer. With the use of products, which contains sodium glutamate, a person can cause a migraine. Potassium acesulfate is dating for cooking non-alcoholic beveragesAnd also add to some bread products.

You must take care of your health. Therefore, before you buy any product, you need to carefully read the label. The correct label contains not only the name of the product and the manufacturer, but should also indicate how much it contains fats, proteins, calories per hundred grams of product.

Also, pay attention to how the language is written on the label, if there is a foreign language, but the supplier your country, it may mean that the goods came here illegally and it is most likely poor quality. It is very important that the label is new and well readable, but if it has already been erased, overheated or reprinted on the old text, then such a product is not recommended.

And you must not forget to pay attention to the shelf life of the goods and the conditions in which it was kept. And only if everything is in order with the product, it can be bought. Be careful to the choice of products, it may not only save you health, but also life.

How to remember food additives and highlight from them harmful, look in this video: