If you know how to cook deliciously, and your pastry creations have long been in demand among all relatives and friends, then all that remains is to find out how to make custom-made cakes and where to start a home business. After all, such an occupation can be mastered by any woman who wants to earn money on her own for all her needs.

Of course, when reaching a wide audience and producing large volumes of finished products, you can start opening a cake store and even organize a whole network on a city or regional scale. But for now, let us dwell only on exclusive products that one person can make at home.

Advantages

The relevance of this type of business will never disappear. After all, cakes are a product for all occasions. Throughout the year, we buy them or bake them in honor of the holidays, use them as a gift, serve them up when guests come, and just spoil the children or the whole family from time to time according to our mood.

And in recent years, the fashion for unusual confectionery has come to us from American culture. People want them to be exclusive, created and decorated according to their wishes, especially for some important event. Hence the fashion for making cakes to order.

When creating such an exclusive product, not only the skills and skill of the cook are manifested, but also his creative talents, aesthetic tastes. Here a professional can show everything that he is capable of. And if you know how to bake such sweets, then you can make money on it.

The cake baking business has a number of other benefits:

• To begin with, you need the most minimal investment, and only with development and a good stable income can you switch to more professional equipment.
• It is available to work from home, which is especially important for young mothers or people with disabilities.
• Competition in any city is low to medium, as the mass production of confectionery products is focused on standard recipes.
• To begin with, you do not have to register with the tax office.

Where to begin?

Usually, people who have the gift of cooking deliciously and beautifully by themselves gradually reach the level when acquaintances periodically place orders for certain events or holidays.

But what should a person who has just decided to open this kind of business do?

1. Start by evaluating the competitors in your city. Find their social media groups, review ads. It is important for you to find out the offered assortment, terms of making cakes to order, as well as the pricing policy. It would be useful to pay attention to the advertising methods of the most popular confectioners in the region.
2. Then think about what you can offer. If the level of competition is high enough, then try to stand out in some way, for example, with unique jewelry, non-standard recipes, or at least low prices.
3. Create a portfolio. Take a good photo every time you bake a beautiful cake. By providing visual proof of your skill, you can engage your customers.
4. Also take advantage of various advertising methods.

Do you need documents?

It is advisable to register a business on cakes accordingly. But experienced entrepreneurs do not recommend for beginners to immediately go to the tax office as soon as a similar idea comes to mind. First try if you can do this business, build a client base, organize the kitchen itself properly.

If you decide on an official registration, then in order to bake cakes to order, it is enough to register an individual entrepreneur. To do this, an application is submitted in the prescribed form, a copy of the passport and identification code, as well as a receipt for payment of the state duty. This process will not take long.

It is much more difficult to obtain permission from the Sanitary and Epidemiological Service and Rospotrebnadzor. They must check the sanitary conditions in the kitchen and the quality of the manufactured products.

Free download here as a sample.

Premises

Since we are considering making cakes to order at home, there is no need to look for a suitable building or workshop. It is quite convenient to equip your kitchen. First, it must be perfectly clean. Secondly, all tools, utensils and food are arranged in a way that is comfortable for you to work with.

Another important point is that there must be enough space in the kitchen to fulfill orders. If the business becomes successful and you cannot cope with the existing influx of clients on your own, you will need to hire assistants. And then for the convenience of work, you will have to find an appropriate large room.

Equipment for the production of cakes

What do you need to start baking custom-made pastries? Chances are, you already have enough techniques and tools to do this. But let's list a short list for inventory:

• food processor;
• oven and stove;
• fridge;
• various baking dishes;
• pastry syringe or bag with nozzles;
• bowls;
• pots;
• rolling pin for dough, regular and curly;
• a set of tools for mastic;
• knives and a string for cutting even cakes;
• mixer and whisk for beating;
• kitchen scales, measuring cups and spoons;
• scapulae, brushes, spatulas, etc.;
• sieve for sifting flour;
• cutting boards;
• baking paper;
• turntable for decorating cakes;
• various accessories for decoration (molds, plungers, curb recesses, molds);
• food colors and markers.

Professional fixtures can be purchased gradually only after you start filling large volumes of orders. There is enough equipment for the start, which, so, is in your kitchen.

Staff

Whether it is worth hiring someone to help you is up to you personally. Here a lot depends on the influx of customers, and if you cannot cope with it, then it is advisable to use the help of specialists who have experience in working with confectionery.

But there is another side to the coin. If you start hiring employees, then you will need not only registration of an individual entrepreneur, but also an expansion of the kitchen space. And this will entail large financial investments in the enterprise.

Where to look for clients?

Baking cakes also includes trade in confectionery products. It's good if at first you have acquaintances who periodically order something for themselves. Over time, they will start recommending you to their friends. Word of mouth is the best way to spread information in your case.

1. Create groups or pages on social networks and post photos of your work there.
2. Create a separate site for viewing your finished products, as well as placing an order online or by phone.
3. Post ads on the Internet, in public transport or in various institutions.
4. Several times to prepare beautiful and delicious cakes for some corporate party for free.
5. Agree on permanent cooperation with small shops selling homemade or sweets.
6. Make business cards and give them out to everyone you know.

Cost and profitability

Since you do not need to purchase expensive equipment, at first you will have to spend only on the products themselves for the first masterpieces. If you bake them for free for advertising purposes, then these are the costs of starting a business. But the most profitable is the work to order.

Calculating the cost is pretty straightforward. To do this, measure exactly how much and what products you used for the cake. Add to this the costs of electricity, gas and water, and do not forget about the packaging. The final amount just shows the real cost of the product. To capitalize on this and evaluate your efforts, it is recommended to double or even triple this amount.

But be sure to stick to the box when pricing. For example, if in your region there are many chefs of the same orientation, then you should not overestimate the prices. To become one of the popular and demanded craftsmen in the city, it is better, on the contrary, to reduce the cost of their products. For example, to begin with, it may be as little as 20-40% mark-up.

To reduce the cost of food, it is advisable to purchase some of them (involving long-term storage) at wholesalers, warehouses, and farmers. For example, by purchasing flour, dried fruits, sugar, cocoa and other similar ingredients in large quantities at a low price, you can significantly reduce the cost of the finished product.

The profitability of this type of business is considered to be quite high. And with minimal investment, in 3-4 months we can talk about net profit. If initially you already have everything you need in stock, then from the very first days you start earning only from the difference between the amount spent and the amount received.

As in any business, this business has its own troubles and difficulties, for which it is desirable to be prepared:

• Do not expect to earn a lot by baking cakes at home on your own. There is no way to get rich here, especially if you don't plan for large-scale expansion in the future.
• Confectioners complain of extreme fatigue. After all, this is a laborious process and often women, constantly cooking to order, feel physical exhaustion. Especially if, in addition to making cakes, you also have to deal with household chores and children at the same time.
• It is very important to adhere to the exact deadlines agreed with the client. Indeed, after the expected holiday or event, the confectionery is no longer needed.
• Remember that a cake is a perishable product, so you need to think carefully about how long it will take to make so that you don't have to keep it in the refrigerator for an extra day.
• With a large influx of customers, there is a risk of not being able to complete all orders. Therefore, decide in advance what volumes you can handle and do not gain more than you can prepare. Or think about helpers.
• Periodically attend courses on pastry skills, then you can spend less time on individual stages of preparation or offer customers something original.
• Take care in advance of the conditions for returning unsuitable products. After all, it also happens that the client eats the whole cake, and then asks for a refund, because he did not like the taste.
• Don't forget your competitors. Some of them can do unpleasant things, for example, notify the regulatory authorities about your activities or mistakes.
• Observe perfect cleanliness in the kitchen and throughout the apartment, bathrooms, keep your hair tucked up and under a hood so that clients are not frightened off by the untidy appearance of the pastry chef or the dirt around. Pets are also excluded from this way of earning.
• There are risks of encountering fraudsters of all kinds. For example, in social groups, someone can answer for you and take an advance payment for any order. This will ruin the chef's reputation. Therefore, initially establish methods of communication so that unpleasant misunderstandings do not arise.
• To eliminate possible health problems for customers, always use only high-quality and fresh products for making cakes.

Financial part

In order to determine whether it is profitable to engage in this type of business, it is necessary to carry out preliminary calculations. Let's give the numbers in the table.

If in a month you bake 20 cakes and sell them for 2,000 rubles (at a cost price of 1,000), then in two months you will be able to return your initial investment. But the exact figures will depend on your capabilities, your customer base, competitors, established rates and order volumes.

Video: how to make money on cakes at home?

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Hi girls! I have a question right away. Do you like cakes? Stupid question, I know. Sweets are the biggest weakness, and not only ours, but also of our men. Indeed, according to statistics, 87% of men and only 46% of women have a sweet tooth! Do you want to learn how to bake cakes to order or for yourself?

In this article, you will learn:

This is not as scary as it seems at first glance. I learned once, and you can! No matter how trite my words may sound, the main thing in this matter is desire and diligence. Talent is by no means a key condition for success, but just a natural inclination that must be constantly developed.

Why do I need it?

Baking is a good source of income. Now every second family orders cakes from home confectioners for children's and adult holidays, on weekends, and for no reason - to indulge. So, good craftswomen have a thriving business.

Not ready to do business - just please yourself and your family. Imagine how surprised the guests will be when you offer tea not with shop cakes, but with an amazing homemade dessert!

In general, everything related to cooking and housekeeping is in our blood. Just don’t deny it. There is no need for these conversations that in the modern rhythm of life it is easier to order a ready-made cake and not take a steam bath.

My friend Oksana is a convinced careerist. She works day and night, she made herself, she is so self-sufficient that she divorced her husband, she simply does not need him! How much she does not like to do housework, but no, no, and she will ask me for a recipe for a good pie or bake a cake.

Even adherents of proper nutrition, vegetarians and raw foodists make cakes according to their own special recipes. All because we have it in our blood! You can't fool nature.

I'm ready! Where to begin?

The first step is to take a sober assessment of your skills. Based on them, choose the best plan for further action.

1. Zero level - you have never approached the oven at all, and you don't even know where it is. You don't keep flour at home, and you can't imagine what a baking dish should be.
2. So-so culinary specialist - you made charlotte twice, but once it had to be thrown away. Once I found a simple recipe for cupcakes on the Internet, my husband praised it, but actually they were harsh.
3. Start your career - you bake cakes for the holidays and you enjoy making them. There are a couple of proven recipes. It turns out very tasty. But there is not enough experience. There are problems with the decor, and they are somehow crooked. Yes, and already tired, I want something new, unusual.

What category do you belong to?

If to the first, then your case is the simplest! You are like a blank slate. And here the main thing is not to spoil your impressions of baking, not to get scared. Therefore, I definitely recommend contacting a proven pastry school and start practicing under the strict guidance of a teacher and curators.

The second case is also from the category of uncomplicated ones. You just need to find good workshops online or live. Take a few lessons and things will jump.

And the worst case is the third. You picked up on the tops, it seems that you already know everything, why learn something? Now I will quickly watch the video on the Internet and there will be a new cake.

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No, it’s not like that. The art of confectionery is a whole science. Previously, they studied for confectioners in vocational schools. Now this is mainly done by specialized schools. But the meaning is the same - this is a profession, in the subtleties of which you need to delve into, deepen and constantly learn something new.

It seems that I’m throwing food into the mixer bowl, whacking, pouring it into the molds and into the oven. No, my dears. All this is only on Instagram, the bloggers are cleverly at it. But in fact, you need to study the technology of confectionery production, know the chemistry and physics of processes in order to understand what will react with what and how, which form is better to take for the cake, and which one for the mousse, so that nothing sticks, etc.

Equipment and fixtures

Well, you have found a suitable recipe on the Internet or bought a good course. I would like to start cooking as soon as possible. But let's check if you have everything you need in your kitchen?

Now in stores there is just a frenzied selection of all kinds of equipment, and smiling sales assistants will surely tell you that you will die of starvation without a planetary mixer, a multicooker-steamer-pressure cooker with a built-in Wi-Fi and expensive dishes from a reliable German manufacturer. Don't get fooled by advertising!
Of course, all these gadgets can make your life easier, but they can also turn your kitchen into a warehouse of unnecessary appliances and empty your wallet.

In order to bake almost any cake at home, a beginner will need a minimum:

1. any working oven;
2. conventional mixer,
3. whisk for beating eggs,
4. a large bowl for kneading dough,
5. form for cooking,
6. the right attitude.

Everything else can be purchased gradually as needed. Over time, you will have experience, and you will understand what is really needed and what is not.

For example, it took me several months to adjust to an old gas oven. But when I changed it to electric, all the recipes began to be obtained the first time. Convection, electronic programmer and temperature control do their job.

I don't bake cakes on an industrial scale, so a simple 4-speed mixer is enough for me. But I have several convenient bowls. Plastic and glass with a rounded bottom, larger and smaller, so that you can mix the dough and several creams at once. I always keep on hand a pair of silicone spatulas, which make it so easy to collect food debris from the walls of the dishes.

I have so many baking dishes that my mother always persuades me to throw out half of them. There was a time when I bought everything - glass, ceramic, silicone, aluminum, expensive Italian and cheap Chinese. Mom was partly right. after all, most often I use a detachable round metal shape or ring. it is also very convenient to collect cakes in the ring. then they turn out to be very neat and it takes much less time and cream to align.

I also purchased a turntable and three spatulas for assembly. I use them according to the situation - I apply a triangular cream, I align the top of the cake with a long rectangular one, and I walk along the sides with a square one. So this stage became very easy.

How about products?

It is worth thinking in advance not only about the technical side of the issue, but also about the ingredients. It is better to purchase everything you need in advance. Of course, most groceries can be bought at any store close to home. But if you are going to do everything as professionally as possible, then you will have to look for something in specialized pastry shops or on the Internet.

And before you rush to cook, read the recipe carefully. Do not ignore the recommendations about the temperature of the food. Sometimes it is better to take the eggs out of the refrigerator in advance, because the whites are much easier to beat whites at room temperature. And on the contrary, it is better to keep the cream in the cold for at least a day. then the cream will come out of them very dense and stable.

Decoration and decor

The cake is baked and harvested. Let's move on to the fun part - decoration! This is a very creative process that I always look forward to. Usually I do not yet know what kind of biscuit I will bake and what I will put in the filling, but the image of the finished cake is already ripening in my head. What will it look like on the outside? White, pink, multicolored? Will I cover it with mastic or cover it with ganache? Or maybe it will be in the shape of a heart or with figures of cartoon characters, as children love?

It's great that you can fantasize on any topic and easily bring everything to life. If you try very hard, you can learn how to make unrealistically beautiful cakes. For beginners, I recommend a simple one:

1. Fruit / sweets. This is the most modern way to decorate desserts. I put pieces of fruit and berries on top - that's it! And the main thing is that it always looks fashionable and fresh, it does not oblige you to anything. Instead of berries, you can use ready-made sweets - marshmallows, small meringues, pieces of chocolate, cookies, M & m’s, Raffaello, marmalade and all kinds of confectionery sprinkles. Such a cake will be suitable for both a children's table and an adult. And if you put a mini-bottle of alcohol on top, you get an excellent birthday present for a man. Any topper or candle will work here.
2. Printing on sugar or waffle sheets. Also an option without problems. Even in Murom I have several places where you can print any picture on a special pastry printer. In big cities, there will be no problems with this. I often see ready-made pictures in online stores. You just have to choose the size you want and order home delivery. Previously, such pictures were molded onto the surface of the cake. Now many of them are cut out and attached vertically. The cake becomes dynamic, lively.
3. Creamy roses and curls. You shouldn't think that this is a relic of the past. just choose a modern piping bag attachment and practice a little. See how modern pastry chefs play great on this topic.
4. For wedding cakes, fresh flowers are often used instead of cream ones. Of course, they look softer and fresher, create a unique atmosphere of celebration. Decorating them is quite simple. Nature has created this beauty for you.

A novice pastry chef should always remember that you should not overdo it with decoration. A cake with a simple glaze inscription "Happy Birthday" will look much neater. It is better to put a couple of cherries than to pour everything all at once.

Modern cakes

The decor options that I brought up have become almost classics. But the confectionery industry is developing rapidly, something new is constantly appearing.

The real sensation is this. They burst into our refrigerators and thoughts a couple of years ago and still have not lost their relevance. This is a huge field for experimenting with tastes and textures. Add some exotic flavor and a new dessert is ready!

In addition, these cakes require a minimum of decor. For example, “three chocolates” are good on their own. You add any dye to the mousse, on top of a strawberry, you look at it and smile. You can freeze it slightly and cover with a glaze - plain or mirror - to your taste.

Someone got bored? What if I tell you about desserts that have practically supplanted classic cakes from the top of the most ordered sweets? Yes! And there are many of them.

Cupcakes come first here - either cupcakes or pastries. You can hide any filling, berries, nuts inside, and “put on” a voluminous cream hat on top. Their charm is in the simplicity of preparation, the minimum cost of everything in general - time, money, dishes. Just think, you don't need a knife or a plate to serve your guests a cupcake. Bake them in paper tins and forget about lengthy dishes.

And here's another portioned dessert - trifles. They are served in disposable transparent cups or any glass container. The idea for their preparation can be taken from any cake - even from red velvet, even from a sneaker, even from a Napoleon. Laying slices of cakes, cream, filling, berries or fruits in a mold and you get a completely new type of dessert that will appeal to everyone.

Well, and my absolute favorite is! 20 minutes of free time, 500 rubles for groceries, and at the exit the most popular dessert of all coffee houses and restaurants.

We make to order

We have smoothly approached the topic of baked goods to order. It’s not just that. In fact, many come to this. If you love to bake and do it well, then why not turn your hobby into a source of income?

Mostly women think that it is difficult, you need to invest a lot at the initial stage. But look around? You are not running a factory, but a small home bakery. You probably already have all the necessary tools and techniques, which I wrote about at the beginning of the article. You are using several proven recipes. There is always a couple of glasses of flour, eggs and butter. What is missing from this scheme?

That's right, customers! But if you start baking regularly, they will appear on their own. First, relatives will ask to bake a cake for a family celebration, then a girlfriend, and then word of mouth will start working. At the initial stage, it is important for you to fill your hand and earn a reputation. Therefore, hostesses often sell their first cakes at cost. A colleague of mine just gave her clients a list of the products they needed.

It is important not to forget to photograph all your work, collect reviews in order to create a portfolio, start maintaining a page on the social network, and then you can start advertising.

Where to learn everything? Choosing courses.

I think many people have a mess in their heads right now. How to organize everything, put it on the shelves so that everything works out? We need some kind of training system, step-by-step instructions or something. Do you think there is one? You can search for answers to your questions on the Internet for a long time, shove through a lot of information. Or you can save time and go to confectionery courses.

LEARN MORE ABOUT THE COURSE!

I would conventionally divide all courses into two types - live and online.

Living things have one big advantage - you can touch everything with your hands. You cook side by side with the pros, ask questions, control the process and at the end taste the finished cake or even take it home with you.

But the disadvantages of this teaching method, in my opinion, override all the advantages.

First, you need to have a lot of time and be relatively free. Not everyone can go somewhere after work or on weekends. This option is hardly suitable for mothers of young children.

Secondly, the prices are sky-high. The cost of your education includes the cost of food, inventory, studio rent, utility bills, the salaries of teachers and organizers, not to mention advertising and other little things that you do not feel, but they are.

Thirdly, you will study in a group of 10 to 20 people. Think about schoolwork and lab work. Someone understood, someone did not understand, someone asks questions, and someone is shy. And you will come home, and in general, half of what you have covered will fly out of your head.

Often online schools spend free master classes as a presentation. On them you will cook together with the pastry chef on the air. As a rule, recipes are selected simple so that the cooking process does not stretch in time. In these classes, you will appreciate the quality of distance learning.

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Video lessons

As a rule, full-fledged cakes are not prepared online. The lessons were recorded on video and edited. At the same time, you can see all the stages of preparation, special emphasis is placed on complex and important points.

From the video, you can immediately start cooking. After all, it is easy to rewind or pause at any time.

If you are looking for a proven online school, I recommend the Home Pastry School “ ProfiTrolls».

There are courses of various difficulty levels, and prices are below average. It is great that each student is assigned a personal curator who will answer all questions and give practical advice at any time. So, no general chats for you and a bunch of unanswered questions. The curator, like a guardian angel, is always in touch in the messenger.

You can try your hand at a free master class tomorrow. Register using the link and start making your dreams come true! You will not only learn how to bake, but you will also quickly understand how to get to the first sale.

And I'm wondering what kind of cake would you like to make right now? Maybe there is a loved one or who really wants to learn how to bake?

Thanks in advance for your comments! Wait for new articles on confectionery topics, they will be coming soon!

The post was changed:

Homemade cake baking business, where to start your own business

Almost all people dream of making money at home and at the same time doing what they really want. A culinary talent makes it possible to bring such an idea to life. Baking cakes at home is a business that almost anyone can do, be it a housewife who loves to cook or a certified pastry chef tired of routine work.

Business relevance

Today's consumers prefer to order food rather than buy it in stores. This trend will only progress over time, which can already be seen from, for example, a large number of weekly food delivery services for 5-7 days. If people order food for every day, then it is obvious that on a special occasion they will also want to buy a non-trivial and delicious cake.

Such a business will be most relevant in the central cities: in Moscow and St. Petersburg. It is there that a huge number of wealthy and busy people are concentrated, as well as quite whimsical in relation to food. In the regions, an overwhelming percentage of consumers are looking for more profitable goods, therefore, in order to become successful in provincial cities, you must initially set the price lower than that of competitors.

But in general, the business of making homemade cakes is relevant everywhere. Every day people get married, celebrate birthdays and just want to please their loved ones in connection with some important event. The question is whether a particular person will be able to satisfy the desires of consumers. That is, to be able not only to cook cakes well, but also to be creative in the process of their decoration.

In the future, after 2-4 years of hard work, you can purchase a franchise or open a physical business under your own brand. To do this, you need to rent a small workshop or premises for a pastry shop, as well as purchase equipment (proofing cabinet, oven, mixer, kneader) and hire employees.

Advantages and Disadvantages of a Business Idea

At the very beginning, the main disadvantage will be the lack of customers. Selling cakes exclusively to your friends, colleagues and other acquaintances is unprofitable, since such a volume of sales is unlikely to pay off the production. Accordingly, a novice businessman will need to deal not only with the manufacture of products, but also with their promotion. The advantage is that now you don't need to be a marketer to properly advertise your product.

With a shortage of buyers, the business will not pay for itself. A large number of clients will require additional investments and transition to a new level. There is a double-edged sword here: lack of buyers = lack of income, “surplus” of consumers = large spending.

The golden mean, in which the number of customers will match the manufacturer's capabilities, will not last long. When the business goes off, the number of buyers will grow exponentially. And you need to be ready for this.

The main advantages of the business:

1. There is no need to pay taxes from the very beginning and register yourself as an individual entrepreneur (individual entrepreneur). That is, each person has the opportunity to try himself in this business and understand whether it suits him or not. In the case of opening a physical enterprise, you need to register a business immediately, regardless of the availability of income;
2. It doesn't take big investments to "enter" a business. Of course, it all depends on the specific person and his resourcefulness. Someone hires a photographer to make a portfolio, an smm manager for promotion in social media. networks and so on. But since all of this is essentially optional, the initial cost can be minimized. Thus, in most cases, investments are required only to pay for courses and purchase products;
3. Free pricing. The cost is set directly by the manufacturer. If a person makes unique author's cakes, then he does not need to focus on the prices of competitors with conventional products. Moreover, the cost of goods in this case does not really matter, since the main factor in pricing is its design, as well as the efforts spent on production. This is especially true for residents of central cities, since it is there that a huge trend is developing for original products that are different from others.

This business is optimal for all people who know how to cook with pleasure and imagination. In principle, it is possible to make classic honey cakes and napoleons, but then you need to immediately understand that you cannot earn a lot of money from such an assortment. It is not necessary to cook exotic, but it is important to be able to decorate products in an interesting and stylish way.

The main disadvantages and ways to get around them

It is necessary to consider a business idea comprehensively, while focusing attention is better not on the pros, but on the minuses. Otherwise, the unpleasant nuances that have already manifested themselves in the course of work will simply unsettle the person. The best option: to immediately select ways to resolve controversial and difficult situations.

Minus	What can it lead to	How to avoid it
Lack of customer base and business promotion skills	To unnecessary expenses for an smm specialist or to the absence of clients	Learn to promote your business through social media networks (details can be found below in the text)
Delivery (in most cases, you need to deliver products yourself)	Damage to cakes due to their transportation by public transport, unnecessary time costs, loss of customers	Buy a cheap car or connect your friend / partner / family member to the business (initially, you can pay only for gasoline, with the advent of a stable payment of income% from above). Well, and, as a last resort - a taxi (the price can be included in the cost of products or calculated separately)
Significant increase in the number of clients	Failure to cope with a large volume of work, missed deadlines, loss of clients	Rent of premises + purchase of confectionery equipment and / or connecting additional people to work
Lack of portfolio	To a small influx of customers, the inability to develop good advertising in social. networks	Instead of hiring a photographer, it is better to photograph the products yourself (the nuances of the process will also be discussed below)
Lack of equipment or the right amount of dishes	In addition, in the process of making cakes, you will constantly have to buy something, and in a hurry	Buy stands for cakes, special packaging, and, of course, equipment in advance. You need to clearly understand what you can do yourself (for example, knead the dough), and what is better to "entrust" the device to optimize the cooking process

These problems are experienced by most people running a homemade cake baking business. It is about them that you need to think about first.

Business organization - main stages

Business, regardless of its focus, requires planning and competent implementation. That is, the entrepreneur must clearly understand what and in what order he needs to be done in order for the scheme to start “working” (making a profit). Without this, the implementation of a business idea into life is simply impossible.

So, to implement the project, you will need to go through the following stages:

Stage (name)	Explanation	What should be done
Refinement of the idea	An idea should not only be good, but innovative. Now the market is oversaturated with goods, so in order to become successful it is not enough to do the same as everyone else.	Come up with a zest that distinguishes a particular project from the rest. It can be a unique design, exclusive ingredients, and the like.
Compilation of the menu, calculation of the consumption for each unit	A basic menu doesn't have to include many items. Initially, several cakes can be made, with an emphasis on quality and cost.	Choose an initial assortment of cakes, prepare and test them, and, if necessary, modify the recipes. Calculate the total cost of the ingredients required to make each cake.
Marketing plan development / brand building	Good advertising is the key to a successful business. You need to promote your project more actively than competitors do.	If we are talking about advertising in social networks, then you need to choose Instagram as the main platform for promotion. Accordingly, it is better to knowingly study this platform and create a page specifically for the business. It is also recommended to create groups on Vkontakte, on Odnoklassniki, on Facebook.
Purchase of equipment, dishes, appliances	It is necessary to understand what tools and devices may be needed in the process. Basic devices: mixer, electronic kitchen scales, thermometer, blender. Accessories: a pastry bag and attachments for it, baking dishes, a sieve.	Study the market and purchase the most suitable, high-quality devices at the best prices. Bag-type confectionery tools with attachments can be purchased cheaply from online stores.
Organization of the workplace	It is necessary to prepare cakes for clients in a hygienic environment.	It is necessary to allocate a separate place in the kitchen, if desired, it can even be fenced off. There should be a kitchen oven near the work table. You need to locate all the necessary devices and equipment close to you. The manufacturer himself should only work on a clean table and with hair removed, wearing gloves.

You also need to understand that a person without a pastry chef's education will need to take courses. And even an experienced master will subsequently have to improve their qualifications.

Assortment of pastries

If customers like the cakes, they will want to buy other baked goods, more suitable “for every day”. Therefore, in addition to cakes, you can make cakes, muffins, cupcakes and cheesecakes. In addition, this will give a significant advantage, because customers will be able to purchase all the necessary baked goods for large celebrations (for example, weddings) in one place. If the seller only makes cakes, then the profit will be less.

Modern cake makers are also encouraged to “adapt” to the healthy and gluten-free food trend by adding several items that fit these criteria into their assortment. It can be low-calorie baked goods or baked goods that do not contain milk and eggs at all. For example: cakes based on yoghurt or porridge, cakes, fruit baskets.

Of course, the menu should also include classic items: Sacher, Napoleon, Medovik, Count ruins. The exceptions are those cases when the confectionery specializes exclusively in low-calorie cakes. Also, you need to add your own, unique options to the menu, made according to a “patented” recipe.

Particular attention should be paid to product design. Before starting a business, it is recommended to study the studio of designer cakes. Such products are very different from the classic ones precisely in their appearance. It costs more and is more in demand, it is easier to create a recognizable brand with it.

How to equip a workplace at home

In order to optimize the speed and quality of your work, as well as to make the baking process the most comfortable, you need to properly equip the place in the kitchen. The pastry table should be roomy (about a meter and a half, ideally), since in addition to products, equipment and equipment, ready-made cakes will be located on it. Professional models are often equipped with heating, but this is not at all necessary, especially at the very beginning of business development (since they cost from 30 thousand and more).

The pastry chef at the workplace must wear an apron, a neck band, a cap (or other headgear that completely covers the hair). You need to work in clean clothes, it is advisable to purchase a dressing gown specifically for this purpose.

There should be a stove and a kitchen stove near the table, respectively. It is also very desirable that a sink is located nearby. Otherwise, you will have to constantly be distracted from work in order to wash your hands. It is best to hang a magnetic board with knives above the table so that they do not take up additional space. Kitchen cabinets, towel hooks and mittens should be placed in approximately the same area.

After preparing each cake, you need to wipe off the table and wash the dishes so that the ingredients from which the baked goods are made do not mix with each other. The pastry chef should keep his hands clean, have short nails or wear gloves at all times before cooking.

Organization of a mini-confectionery

A large client base and well-established distribution channels for products will allow the pastry chef to open his own establishment. It can be just a workshop or combined with a cafe. The second option is more profitable, since new customers will be able to come to the institution, which will provide additional stable income. But, at the same time, it is more costly, since it requires the selection of a sufficiently spacious room in which it will be possible to equip both a mini-workshop and a hall. Also, for a full-fledged pastry shop, not only production equipment is needed, but also tables, cash registers, showcases, signs, and additional personnel.

For the workshop you will need to purchase:

• proofing cabinet (average price - 150 thousand rubles);
• an industrial oven (from 50 thousand rubles, depending on the functionality and the number of baking chambers);
• hearth furnace (from 150 thousand rubles);
• refrigerator for storing food and ready-made pastries (from 50 thousand rubles, depending on the size and characteristics);
• dough mixer (from 70 thousand rubles).

Recruiting and renting premises

To open a workshop combined with a confectionery, you need to rent a spacious room in a place with good traffic. You can choose a location in which there are many educational institutions and any companies. It is not necessary to rent a room in the city center, as it will be extremely unprofitable for a budding entrepreneur with a limited budget. Sleeping neighborhoods with new buildings are perfect for a confectionery.

Basic conditions for the workshop: high-quality and extensive ventilation system, constant power supply. Industrial equipment will work for many hours, thereby creating a large load on the power grid. Electricity costs must be calculated in a business plan, even if the production itself is organized at home.

The minimum number of employees required for a workshop combined with a pastry shop:

• an experienced pastry chef (at first, you can hold this position yourself);
• Courier;
• cashier.

The pastry chef must have a medical record. Also, when hiring a person, it is highly recommended to look at his portfolio or ask him to make a “trial” cake on a special order.

Production technology

The production of designer cakes cannot be fully automated, since at the final stage, baking must be decorated with one’s own hand. A novice entrepreneur who sells products only through their own outlets and a small client base should be especially careful about finishing the finished products.

In total, there are 3 main stages of production:

• making the base (for example - cakes);
• production of finishing elements and filling;
• finishing baking.

At stage 1, the dough is kneaded, placed in special forms and baked. At the same stage, you can add alcohol, syrup, nuts and other semi-finished products to the dough. This is necessary to impart an exquisite taste to the future product, as well as to preserve some of the recipe features.

At the 2nd stage, various author's lotions are produced - confectionery cream, finishing elements. Stage 3 - “assembly” and decoration of the finished product. There are also intermediate stages in production, for example, leveling the cakes and cleaning them from burnt areas. Also, after baking and processing, the cakes are impregnated, and after that they are sandwiched with cream and the bases are glued together. At this intermediate stage, you can add chopped nuts or chocolate sprinkles between the layers of the product.

The final stage is decorating the finished cake. For decoration, plastic confectionery cream, meringues, voluminous chocolate figures, jelly, fruits and much more can be used. After decoration, the finished product is placed in an author's packaging, and then sent to the buyer. The same production technology applies to pastries.

You can store the finished product in the refrigerator from 6 hours to 3 days. The allowed storage time depends on what products the cake consists of and what elements it is decorated with.

The most perishable product is confectionery cream, therefore, during its manufacture and storage, all temperature and sanitary standards must be observed. When whipping the cream filling, special equipment with cold air is used. Cakes with protein, butter cream must be sold within 24 hours after they are made.

Purchase of raw materials

At the very beginning of your entrepreneurial path, you can and even need to buy raw materials in the markets and in hypermarkets. Because to make the first “batch” of cakes, you won't need a lot of products. You should buy dairy products, butter, honey and nuts from the markets. In hypermarkets, you can buy sprinkles, chocolate (for further grinding or making icing) and other products suitable for decoration. You should also get a good liquor or rum, syrup for soaking cakes. Perishable ingredients must be purchased on the same day that the particular cake is made.

When the business starts to expand and the demand for the products increases, it will be possible to buy some items in bulk. Both physical companies and online stores are engaged in the sale of confectionery raw materials. The latter are preferable due to the rich assortment and delivery. It will be physically difficult for a person without a personal car to carry 10 kg of liquid flavoring or 7 kg of cocoa powder. Of course, the amount of purchased products must be calculated according to the volume of production.

It is not recommended for entrepreneurs specializing in the production of natural and healthy cakes to add palm oil, flavorings, preservatives to their products. All these components reduce the cost of production and extend the life of the product, but they are in no way suitable for the manufacture of so-called eco-baked goods.

In large online stores, you can buy absolutely everything, from mastic to candied fruits. You will have to invest well in additional ingredients, but still buying products in bulk is much cheaper.

Business registration

It is best for novice businessmen to apply for an individual entrepreneur (individual entrepreneurship). This registration option has a number of advantages, including:

• a smaller amount of documentation (which will need to be started or filled in, as well as handed over based on the results of the reporting periods);
• simplified taxation (an individual entrepreneur pays the state less than, say, the founder of an LLC);
• the ability to conduct all paperwork yourself.

Accordingly, if a person is going to independently conduct accounting, then he needs to understand this. It is recommended to enroll in courses or take online training. Hiring an accountant will cost 15-25 thousand a month for the regions and 30-40 thousand for central cities.

The simplified taxation system is 6% of the total income of the entrepreneur, excluding his expenses, or 15% of the net profit only.

In order to register yourself as an individual entrepreneur, you need to register with the pension fund and the FSS (social insurance fund). Well, for a full-fledged business registration, you will need to go through all kinds of checks. The room in which the production of confectionery is carried out must meet all sanitary and fire standards.

A work permit for a company can be obtained from the prefecture. But this is only if all commission checks have passed satisfactorily.

Marketing and distribution channels

Cake Baking Training Courses

The pastry chef will need to constantly improve his qualifications: to master new methods of making and decorating cakes, to study advanced production technologies. But at the very beginning of your journey, you should learn exactly the basic skills in baking. If a person does not have a pastry education, then it will be very difficult for him to implement some recipes. The best option is to take courses, the duration of which usually varies from 3 to 8 months. The cost of training in the regions is from 15 thousand rubles, in central cities - from 25 thousand rubles.

Costs and return on business

To start home production, investments of 10-50 thousand rubles are required. On average - 20-25 thousand. This amount includes the purchase of ingredients for making cakes for the portfolio, dishes and small kitchen appliances. In fact, you can even keep within 1.5 thousand rubles by simply purchasing products for making 1 cake for sale. But a full-fledged production with such an amount cannot be launched.

The cost of baking is from 500 rubles to 4 thousand per kilogram. The exact price depends on the composition of the product, on the complexity of its preparation and finishing. The most expensive cakes are tiered and wedding.

So, the average monthly profit (including production costs) will be about 20 thousand rubles. It will take about 2-3 months to recoup the investment. Business profitability ranges from 20 to 30%. And here, as in any other business, the final income depends on how much effort, time and money was invested in the work. To make a home business not an ordinary hobby, you need to approach it responsibly.

Many people start working for themselves, as a rule, purposefully, but I became an exception. I started making money by making cakes quite by accident.

Later it turned into a small home business, which brought me up to 30 thousand rubles a month.

My first experience was connected with my son's birthday. Two years is not a big and significant date, but we invited a lot of guests and it was no longer affordable to buy a cake to decorate with figures of different characters. That is why I decided to bake it myself.

After all the guests saw and tasted the cake, they instantly forgot about their son's birthday. For the rest of the evening, they only did what they praised me, and two days later, a friend suggested that I make about the same cake.

The photo, she showed her work colleague, praised my creation and thus I received the first order.

Initially, I refused because I was somehow uncomfortable. It's one thing when you do it for yourself at your own peril and risk, another thing is when for someone else, all the more you take money for it. I myself would never have come to this.

A friend persuaded me, convinced and even set the price herself, having studied the market supply and demand.

For my son, I prepared a cake with characters from the cartoon "Cars", so I did not experience any difficulties, but, in my opinion, I fulfilled the first order badly.

But, everything worked out. The cake was successfully sold. Later, the customer admitted: the look of the LoL dolls left much to be desired (in which I completely agree with her), but the taste of the cake is amazing.

About the technology of making cakes

The cake making process is incredibly simple. It only looks like this: in order to bake such a culinary miracle, you need to be a born pastry chef, have talent, patience and great experience.

And before starting to prepare it, I also thought so and, until the very last moment, doubted that I would succeed. But in fact, all you need is desire and a drop of patience.

I have no culinary education, but it took me only three hours to bake a large cake (1500 grams). Half of this time was spent decorating and making the figurines.

The cake can be divided into three parts:

• THE FOUNDATION ... As a base, cakes, regular biscuit and the famous American chocolate brownie biscuit are used. 3-4 cakes are enough, depending on their thickness. Various creams, boiled or simple condensed milk are used as a filling.
• FILLING ... Usually cream or chocolate is used. If it is necessary to change the fill color, to make it blue, green, then a dye is added.
• Figurines ... In my opinion, this is the most difficult process, since I have never had the pleasure of studying in art circles. The figurines are made from ordinary confectionery paste. It's best to buy it. At least I didn't manage to do it myself. By its consistency, confectionery mastic resembles plasticine.

It is in this order that the cake is prepared. In order to prepare it for an evening meal, you need to start in the morning.

The shelf life of such a cake is 4 days. To make the figures stand on the cakes, they are attached to toothpicks or skewers. Also, with their help, arms, legs, head and other elements are fastened.

Before giving the cake, the buyer should be warned about this so that no one gets hurt during use.

Demand

Images and figures are the most important customer requirements. Parents give preference to the child's taste. In fashion, popular modern toys, cartoons and cartoons:

• Cars;
• Cold heart;
• MostrKhai;
• LOL dolls;
• Ralph.

Where to buy ingredients

All products for making cakes can be bought in regular supermarkets. For cooking, you need eggs, flour, sugar, salt, soda, honey.

The situation is more complicated with confectionery mastic. It is from it that figures are made. I bought it in online confectionery stores.

Sometimes in the wholesale market. You can also buy white or dark chocolate there.

Costs associated with making one cake

All ingredients are pretty cheap except for the pastry paste. When I made the cake for the first time, I bought very little of it, but for serious production, it is best to buy in large quantities.

It is sold in online confectionery stores and wholesale markets, in small kilogram buckets. Each bucket contains mastic of a certain color. Buckets with multiple colors are very rare.

The cost of one kilogram of confectionery mastic is 200 rubles, plus or minus 20 rubles.

Confectionery chocolate is not cheap. The average cost of one kilogram is 450 rubles. In order to save money, it is best to take tiles weighing 2-3 kilograms.

To bake one cake weighing 1400 - 1700 grams, you will need:

• 6-7 large eggs - 40 rubles;
• butter - 100-150 grams - 60 rubles;
• 5 glasses of flour - 15 rubles;
• 1 glass of kefir or sour milk - 20 rubles;
• boiled or simple condensed milk - 60 rubles;
• 400 grams of sour cream - 40 rubles;
• 400 grams of chocolate - 120 rubles;
• confectionery mastic - 100 rubles;
• a glass of sugar - 10 rubles;
• salt, soda, a couple of pinches of vanillin - 10 rubles.

Outcome: 475 rubles are spent on the production of one cake.

Sometimes, the costs associated with producing one cake can be higher. It is also worth adding here the cost of a cardboard box - 15 rubles.

Income from the sale of one cake

I have heard that in pastry shops where cakes of this kind are made, the price is set for one hundred grams or kilogram. The cost for each figure is added to this price.

Thus, the cake can pull out 3000 rubles or more.

I set the price (or rather, my friend set the price at the first order, and I just continued to work on it) - 1,500 rubles per cake and chose the weight category of 1,500 grams.

Making cakes with less weight is not profitable.

The manufacturing time is the same, but the benefit is less.

I spent 400 - 700 rubles on making one cake. Benefit - 800 - 1100 rubles.

Search for customers (clients)

For the first three months there were few orders. If my memory serves me 3-5 a month. They were friends of friends, relatives. Word-of-mouth worked, but at some point I realized that you couldn't earn much with this approach.

All three months I was at a crossroads: either to go to work after sending the child to a private kindergarten, or to wait until a place in a public kindergarten was provided and at this time to bake cakes.

I don’t remember who prompted me to create a group on the VKontakte social network. I was advised to use every possible social network, but I got by with only one and was quite successful.
It is not enough to create a group "Vkontakte", put examples of your cakes there and indicate prices.

You need to attract subscribers. I started with all my acquaintances. I asked to make reposts on my pages. But that was not enough. Then I started to climb in other subgroups of our city and spread information there.

These were mainly communities: "mothers on maternity leave", "my baby", "mothers". In general, wherever there is at least some hint of children. She also invited women who have children to join the group directly.

Women who have children willingly joined the group. Every cake that I made and laid out in the group was vigorously discussed and praised.
Things went well.

I didn’t even expect it to give great results. Orders began to arrive almost every day. Largely due to the large population of our city.

I asked everyone who bought a cake from me to upload a photo to a social network and sign under the photo: “Cakes to order: 8 – –– ". I did not track who made such a record and who did not, but I suppose that not everyone is ready to upload photos from the holiday and sign it with this text.

Soon, they began to turn to me for making wedding cakes. Baking a masterpiece weighing 4-5 kilograms is not easy, but profitable.

The income that I managed to reach

After the orders became more, I managed to earn 22000 - 28000 rubles per month.

The record for production in one month was: 29 cakes.

The hardest day was when I had to make three cakes at once. On this day, I had to send the child to his grandmother. Whatever one may say, but having a child complicates work at home.

Work process from ordering to receiving money

It's usually pretty straightforward. The customer calls (most often the customer) and makes an order for a certain date.

There are three parts to choosing a cake:

• Base (brownie, regular biscuit or cakes).
• Filling (condensed milk, chocolate or protein cream)
• A cartoon, the characters of which will sit on the cake.

On the day when the cake is ready, they come and, taking it, make a payment. In the group, I indicated that the order must be made a few days before the birthday, and picked up in the afternoon. But despite this, orders were received several times the day before.

Difficulties and non-standard situations that I had to face

By and large, I cannot say that there were many difficulties in the process of work, but I had to face some difficulties:

• Once I didn’t fulfill an order because I accidentally dropped my creation off the table. Of course, the customer was unhappy and this incident even knocked me down for several days. For two days I did not take orders. I just didn’t pick up phones from unknown numbers.
• A non-standard situation occurred when a man came for a cake and asked to show a health book. Fortunately, I had it, although the last entries in it were made even before the maternity leave. The man leafed through it with the air of a connoisseur and, taking his order, paid.
• Several times customers asked me to bring a cake, although I always said to everyone: no delivery. I had to carry. There is nowhere to put the cake, but I didn't want to lose money.

Making cakes at home, the job is not difficult, but you always have to get up early. After the cake is baked, it takes time to infuse.

This will make it tastier. As beautiful as it is, taste matters.

Conclusion

Making cakes at home, great income for those who are on maternity leave or simply cannot find a job.

Many people argue that working at home is relaxing, but that depends on how you feel about it.

Even my capricious child did not stop me. I managed to organize myself.

Making cakes at home is not only a good income - it is interesting and very entertaining. I am still doing this, but I take orders exclusively on weekends, since I went to my main job, after the release of their maternity leave, I had to think about how to reduce the number of orders.

Yes, our courses are suitable for beginners. You will receive an extensive theoretical and practical knowledge base that will give you an understanding of the ongoing processes. After completing the courses, you will easily prepare desserts, and you will also be able to work to order using our recipes.

Before starting the course, you can study the list of the necessary equipment and ingredients that you will need in your work. We will show you a number of popular stores and links to inventory in them.

Here is a list of the equipment you need: ring 16cm, ring 18cm, mold for cupcakes 6 pcs, capsules for cupcakes, silicone mat, round nozzle 12 mm, closed star 8 mm, pastry bag (I use green, you can use others), angled spatula, comfortable length about 20 cm, scraper, string, turntable, 22 cm pads, measuring cup, acetate film (it is better to choose a loose one so that it easily takes the desired shape. Height does not matter), silicone spatula, silicone molds for mousse cakes.

Do I have to take homework assignments?

What happens if I haven't finished my homework in time?

You can work at your own pace. Teacher support, the ability to take homework assignments and the right to receive a certificate will remain.

How long will the lessons be available?

The lessons will stay with you forever and ever... We do not close access to lessons and you can always return to them and cook your favorite dessert or cake

How is access to lessons organized?

Immediately after registering for the course and paying you will have access to dedicated platform We have developed this platform ourselves for the convenience of our students.

On it you can watch all the lessons and the necessary material as with phone and computer, using the recipe calculator to automatically calculate the ingredients for the desired weight, get acquainted with the most frequent questions of the students on the recipe, see all the materials for the lesson. You will have access to the platform forever.

I do not have much time

It takes only 2-3 hours to complete one lesson, and you need to complete it in a week. V ideo you can watch at any time. You can work at your own pace if necessary. Continuous support and lessons will stay with you forever.

Everything can be found on the Internet

There are many free recipes on the internet, but many are of poor quality.
It is very likely that you will simply transfer products and waste your time.
We teach according to proven and proven recipes, with answers to any questions.
We guarantee you will have delicious desserts.
Look at the reviews of our students and you will understand everything - https://vk.com/topic-137603062_39061352
More than 700 people have already been trained according to these recipes in live and online master classes.