The best places in the city. The best places in the city Antikafe in the mall
The soft drink bar offers a very wide range of coffees, teabags, biscuits, cream tarts and even homemade goodies. Plus, in the Butterfly anti-cafe, visitors are allowed to do things that are not allowed in any ordinary cafe - they may not order anything at all, but simply eat the food that they brought here with them.
As entertainment, visitors are offered various board games, the latest press, the mafia, a game console and wi-fi. Nothing and no one can prevent a person here from doing what he wants. People come here to read, work, play and so on.
There is also an unusual design for communication and creativity in "Butterflies". The interior is made in light colors. The furniture in the anti-cafe is all white, only gray ottomans with blue blankets make the interior a little colorful. Daylight and spaciousness make the anti-cafe room just huge, give a feeling of cleanliness and freedom.
The organizers of this extraordinary cafe say that the famous Russian architect Kiselev Sergey Borisovich used to live and work in this room. In their opinion, he transferred all his energy and positive attitude to this place. Also, employees assure that the walls of the anti-cafe have a soul. Perhaps that is why this institution became so popular so quickly: just a month after the opening, people were already crowding here. And a long line even went out onto the stairs, and only in the deep evening did it dissolve.
According to the authors of this business idea, the basis of the concept of this extraordinary anti-cafe, in which the actual time of stay is paid, and not the ordered dishes, was the idea of a “foreign place” by the famous sociologist Ray Oldenberg. According to this idea, it is with the help of an outside place that you can temporarily forget about problems at work and household chores. This idea has much in common with Freud's own concept of happiness. According to her, happiness is "when there is a favorite job and a loved one."
Only Oldenberg's idea has a small addition: "work with pleasure, when no one interferes."
In 2011, the first restaurant was opened in Moscow, where payment from visitors was collected not for the time they had eaten and drunk, but for the time spent. At the same time, tea, coffee and simple sweets are due to the guest conditionally free of charge, and he can bring any other food with him. With this seemingly bizarre business model, pay-per-time cafes proliferate and appear in other cities.
The idea of such a cafe was first implemented in 2010 by Ivan Mitin. With friends, he opened an institution called "The Tree House", where everyone could have tea and sit all day with a book, and when leaving he left money, no matter how much it was. The next year, it was decided to put the project on track for business. This is how "" appeared. In less than a year, Ziferblat has turned into a chain of several cafes in large cities of Russia and Ukraine.
During the same period, several more time-based cafes were born in the capital: "", "Local Time", "TimeTerria", etc., and it was with the light hand of "Butterflies" that this format was named "anti-cafe".
Upon entering the anti-cafe, the guest receives a red-green magnetic card on which the time of entry is recorded. Additional purchases are also entered on this card, and it, facing upward with the red or green side, serves as a beacon for other visitors to the cafe - is the person ready for new acquaintances. At the exit, the cashier picks up the card, fixes the time and unlocks the turnstile at the exit. In "Butterflies" and "Ziferblat" the price per minute of stay is 2 rubles.
And what to do in anti-cafe? You won't be able to eat here - the kitchen, one might say, is absent. Maximum - sandwich and ice cream. By the way, this is what allows the institution to be registered not as a public catering, but in the class of "organizing events", thereby avoiding a lot of costs and tedious checks by control and approving bodies. But in such establishments you can drink tea, coffee, and you can bring food with you. It is convenient to work here, be creative, play board and computer games, negotiate, read books, watch films at specially organized screenings, attend lectures and master classes - in general, do whatever your heart desires, with the exception of drinking alcohol and smoking (you can smoke outside).
The café space can be easily transformed to meet the needs of each specific day. There is a projector, a computer, an MFP, a flipchart, stationery, a game console, board games, books and, of course, wireless internet.
Different people come to the anti-cafe - someone works here, someone plays Mafia with friends in the evening - but the core of the audience is made up of students. They usually have nowhere to go: an ordinary cafe is expensive, their parents are at home, and in Russia, including Moscow, there are no suitable public places. Only recently Gorky Park received a human appearance and normal infrastructure, but what is one park for huge Moscow ?! And in other cities and one such park is not.
Antikafe Butterflies is a modern, comfortable space for work, as well as a startup community that unites creative people. The concept of anti-cafe is based on contemporary art, expressed in the atmosphere, people and interior. The main feature of the format is the payment method - they pay only for time. Tea and coffee in the anti-cafe are treated for free.
Antikafe Butterflies is a space that inspires creativity and contemplation:
- A place where modern youth, united by the idea of contemporary art, can
work, relax and study, exchange ideas, experiences and have fun.
- A place where people of art can exhibit their work and invite to personal
exhibitions to your audience.
- A place where anyone can become part of the creative community, get acquainted with
works of contemporary art, to work in a creative atmosphere.
- A place where educational workshops in the field of contemporary art are held.
- A place that easily transforms from a workspace into an area for
themed weekend get-togethers.
Antikafe Butterflies is a creative atmosphere where all conditions for the development of people are created. The owners of anti-cafe believe in the power of change, therefore Anti-cafe Butterfly does not stand still and encourages all its friends to change with it! For this anti-cafe Butterfly organizes trainings, seminars, lectures on a variety of topics: from presentation skills to the rules of communication with the opposite sex. Antikafe Butterfly regularly conducts professionally oriented master classes in photography, video shooting and other disciplines. Antikafe Butterflies is open to any new experience and this pushes him forward.
Anti-cafe Philosophy Butterflies: "It's time to change." We encourage people to change, because we are different ourselves. We have changed the approach to public institutions, therefore: - we do not smoke or drink, because anti-cafe Butterfly is a socially oriented project; - we have affordable prices so that everyone can afford anti-cafe; - here tea, coffee and desserts are given to guests for free, but people do not come to the anti-cafe for this.
0+Are you already tired of the usual anti-cafes, and even cats and raccoons as local totem animals have ceased to please the eye? How about a paradise with marine life from the picturesque Maldives, where in addition you can learn a lot and have fun with the whole family?
per. Petrovsky, 5, building 1Club and anti-cafe "Green door" 18+
Works around the clock. There is a German Conversation Club and an Opera Club - a series of lectures dedicated to great productions. Music jams are held on Fridays.
per. Milyutinsky, 19/4, building 1Antikafe Wooden Door
It is rather an antipub - Wooden Door is located in the bar area. In addition, this is a foreign language club where you can easily improve your knowledge of English, in which communication takes place. Payment is standard, like everywhere else: 2 rubles / min in the first two hours, the next - 1 rubles / min.
Milyutinsky per., 6 (entrance to the arch)Time Club "Nest" (Time Club "Nest") 0+
They were the first in Moscow to work around the clock. The largest toy library in the city. There is a club card that can be used in all time-clubs of the network.
per. Lyalin, 8, bldg. 2Antikafe Local Time
Club "What is where when", culinary and musical evenings, qigong classes - at Local Time you will surely find friends with the same interests.
st. Novoryazanskaya, 29, building 4Anti-cafe "12 yards" 0+
At "12 yards" there is musical instruments, a large screen for movie screenings, ping-pong and bright cozy sofas.
st. Brothers Fonchenko, 10, building 1Everyone can take part in Guitar Thursdays. And this anti-cafe, owned by a network of Moscow time clubs, has a shower! And all this is three minutes from the Kremlin.
Georgievsky lane, 1, building 3Antikafe Bizone ("Bizon") 0+
Board and computer games, virtual reality and a rich program of events - the new anti-cafe Bizone offers two levels of pleasure for your secluded relaxation or joyful meetings with family, friends, colleagues.